2016 Wine Outlook – James Melendez

I am looking forward to a varied and colourful 2016 tasting.

San Francisco still a kingly capital of wine tours coming to the City.  The public places to taste are disappearing and are not being replaced.  The Exhibition Center at 9th and Brannon is a goner.  In this boom economy things that are disappearing and will be regretted later.  California’s wine tasting rules a la ABC (Alcohol Beverage Control) are certainly antiquated–even in 1933 they were antiquated back then as well.  Today’s producers and regions need venues to house tastings–Ft. Mason, I once called San Francisco’s wine centre has no more wine tasting (the reasons are consistent: price).   Ed Lee’s San Francisco is the not San Francisco I knew at least in terms of public spaces and his vision and scope are limited.  The Presidio is certainly picturesque and historic but the worst place to do a wine tasting–too small and never designed for wine tastings.

Even with all of the challenges San Francisco is a main stop for many wine events.  I won’t attend wine events in San Mateo like Family Winemakers or Rhone Rangers both are too far and seem to be when I have travel planned.    On occasion I will happily travel to Napa, Sonoma and this year I will be in Lodi–I haven’t been in a very long time.

So tasting wine is not just about attending events –it is also purposely seeking specific producers, wines, and regions.  I challenge myself each year to taste wine from all corners on the planet-this year there will be no exception.  I know I will taste a fair number of California wines; last year I had the best Spanish, Argentinian and Chilean wine tastings.  This year I hope to be tasting more wines from Italy, France, Germany, Austria, Georgia, Greece, Croatia, Hungary, and Canada.

I look at my compass and this year I am looking at strategically covering more regions but also tracking what I am tasting versus how I have mapped this out; making sure I complete this goal. This year more than ever is about balance, variation, uniqueness and representation.

I look forward to sharing with you my journey in 2016 and hearing from you as well.  Let’s stay connected.

Happy New Year!




Demystifying Wine…One Bottle at a Time from all wine regions around the world.

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About James Melendez

II love wine and business. I am obsessed with the subject, the art, the history, the sciences, organization management, and making things less complex I have been a former national wine marketing manager for a large off-premise food and wine retailer (280+ retail locations in 30 US States); the love for wine taught me the good practice of using the best methodologies to right side a business which unto itself is complex. Further complexity is wine. Wine simple to enjoy and yet profoundly complex because of many factors: Many grape varieties States of wine: sparkling, still and fortified wines Vintage Blends Regions/AVAs/DOCs etc. Many producer styles Many producers Limited supply Limited and often restricted distribution My experience is still a lot of intimidation with respect to wine. Wine means many things to many people; status, fear, success, ‘you’ve arrived’, enjoyment, good times, tradition and even ceremony. I have consulted with wine producers and association. I have spoken on Wine and Social Media, Wine and Video and The Business of Wine in conferences in the United States and Europe. Beer and spirits do have the same dynamics–there are many producers but compared to wine there is no other consumer product like it. I have been writing about since November 2006 on my site and I have over 2,890 wine videos on my YouTube channel talking about general wine subject matter as well as specific educational topics on wine and reviews. I have been a wine judge and have traveled to many wine countries in the new and old world. Wine has taken me to great places. Life is tough for most of us and it is nice to celebrate life with those near and even far. What wine is really about is sitting around a table with family and friends raising your wine glass and saying—to life! I love to write about travel, food, technology and business–please subscribe! Salute, *** A plethora of wine reviews from wines regions around the world. Read more of my wine reviews:jamesthewineguy.wordpress.com © 2020, 2018, 2017, 2010 James P. Melendez – All Rights Reserved.
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