About Me

I love wine and business. I am obsessed with the subject, the art, the history, the sciences, organization management, and making things less complex

I have been a former national wine marketing manager for a large off-premise food and wine retailer (280+ retail locations in 30 US States); the love for wine taught me the good practice of using the best methodologies to right side a business which unto itself is complex.  Further complexity is wine.  Wine simple to enjoy and yet profoundly complex because of many factors:

  • Many grape varieties
  • States of wine:  sparkling, still and fortified wines
  • Vintage
  • Blends
  • Regions/AVAs/DOCs etc.
  • Many producer styles
  • Many producers
  • Limited supply
  • Limited and often restricted distribution

My experience is still a lot of intimidation with respect to wine.  Wine means many things to many people; status, fear, success, ‘you’ve arrived’, enjoyment, good times, tradition and even ceremony.

I have consulted with wine producers and association.  I have spoken on Wine and Social Media, Wine and Video and The Business of Wine in conferences in the United States and Europe.

Beer and spirits do have the same dynamics–there are many producers but compared to wine there is no other consumer product like it.

I have been writing about since November 2006 on my site and I have over 2,890 wine videos on my YouTube channel talking about general wine subject matter as well as specific educational topics on wine and reviews.  I have been a wine judge and have traveled to many wine countries in the new and old world.  Wine has taken me to great places.

Life is tough for most of us and it is nice to celebrate life with those near and even far.  What wine is really about is sitting around a table with family and friends raising your wine glass and saying—to life! I love to write about travel, food, technology and business–please subscribe!



James the Wine Guy

Demystifying Wine…One Bottle at a Time from all wine regions around the world.

© 2010, 2014, 2016, 2020 James Melendez / James the Wine Guy— All Rights Reserved – for my original Content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy.

Follow, subscribe, like, browse:


39 Responses to About Me

  1. Mike Shaughnessy says:

    Hi James; I enjoyed reading your comments. No Synth cork!! Mike

    • hi Jaime:

      I import boutique wines from Argentina
      I am in Redwood City, CA
      How can I get ahold of you?
      i received an e-mail from Conalbi Grinberg.
      Sergio said you were interested in his wines.
      all the best,

      Ines Colombetti
      Best of Argentina

  2. Sandy S says:

    I tried to update my google blogger blog to the new version and now I can’t access it.
    Is this a good blog system to use? I guess I have to start a new one. It makes me mad when a company tries to “improve” things and makes them too hard or impossible to use.

    Thanks, Sandy

  3. robert says:

    Hi James,

    Your descriptors are so enticing, I feel that I am there to enjoy the wine with you. I really enjoy reading your blog.

  4. sandy says:

    Hey, JP the wine guy, I used to be a wino, so I know what you mean about loving wine. But not for me anymore, 31 and a half years without an alcoholic beverage. Do you have any non-alcoholic wines you could recommend? I like the white Zinfandel, but do they sell quality wines in NM?

    (Did you see the Monk episode with Tony Shalhoop when he thought he was getting non-alcohol wine when he was investigating a crime, and got looped? He didn’t have a tolerance for it. I think it was the sugar or grapes he was allergic to.)

    By the way, I just wanted to wish you a happy birthday. Wow. Miss you. Love, Sandy

  5. Sandy says:

    I LOVE your picture. You look as delicious as the wines. Love, Sandy

  6. ciara says:


    Sorry to be leaving a comment, in reality I wanted to email you but couldn’t find an email address.

    My name is Ciara Carruthers. I am the staff writer for a website called travelcalifornia.com and we currently trying to boost our link popularity. I wanted to ask you if you would be interested in selling a link to us on one of your pages?
    We can offer $20 for the link, and would ask that the links would go from one of your pages focused on the Alexander Valley or the wines from there, to our page which is found here http://www.travelcalifornia.com/winery/alexandervalley/body_alexandervalley.htm

    If this is something which you would be interested in, we could arrange the payment via paypal.

    Thanks in advance and I look forward to hearing from you,


  7. Lez Meggersee says:

    Hey James,

    Love the presentation at My Possibilities yesterday. I was only sorry that I was pouring the wines and tasting them!!! Next time!

    If you decide to go to South Africa, get in contact with us and we will point you in the right direction for some beautiful wine estates and also some great places to visit.

    Kindest regards, Lez Meggersee

  8. Hi James, my compliments for your blog I found really interesting.

    I’ve appreciated you have published also something about our Apulian wines, just forgot to add Puglia in your “favourite wines come from” list.

    I invite you to take a look at my Off The Beaten Track Apulia Tours blog, on http://wp.me/pRt63-b you could find a Luxury Wine Tour of Apulia.


  9. Louie says:

    Are you planning to attend Grape & Gourmet on 7/7 in Sacramento? It’s the venue for the CA State Fair to announce the winners of their wine competition. Save Mart is hosting a private tasting of 6 wines in the competition, for media, wine bloggers, and selected partners only. Please contact me if you are interested. Our tasting is at 2 pm in our Grape & Gourmet booth. Thanks!

  10. Thank you, James, for a year for a year of fabulous reviews. As you say, wines should be for the masses. I say, so should a great review. You have mastered the art of a review which is intelligent, accessible and entertaining. Cheers to an exciting and memorable 2013! Looking forward to seeing you around the wine events – or better yet, right here in the Red Hills of Lake County!

  11. Alton says:

    Thanks in favor of sharing such a nice thinking, post is fastidious,
    thats why i have read it completely

  12. Sammy says:

    May I simply just say what a comfort to find an individual who actually knows what they are talking about online.
    You definitely realize how to bring a problem to light and make
    it important. More and more people have to check
    this out and understand this side of your story.

    I can’t believe you’re not more popular since you surely possess the gift.

  13. Pretty section of content. I simply stumbled upon your blog
    and in accession capital to assert that I acquire
    in fact loved account your blog posts. Anyway I’ll be subscribing to your augment or even I fulfillment you access consistently rapidly.

  14. What’s up, this weekend is good in support of me, because this time i am reading this impressive educational piece of writing here at my residence.

  15. It is perfect time to make some plans for the longer term and it is time to be happy.
    I have learn this put up and if I may I want to recommend you
    few interesting issues or advice. Maybe you could write next articles relating to this
    article. I want to read even more issues approximately it!

  16. There are always you see, the accidents and injuries which could donrrrt you have been prevented.
    A loan modification responsibility is to show your lending lender
    that you usually are faced with the best financial
    hardship incident.

  17. By following this guideline you will be closer to find a
    tattoo artist that not only works fine and takes the appropriate
    hygiene measures, but who also gets along with you.
    Star tattoos or crosses, for example, are common tattoo designs people often opt for, but they become special when you personalize or customize them to suit your individual style.

    This find dates back more than five thousand years and proves
    that the people of Africa have been tattooing much longer than most historians had first thought.

  18. Hershel says:

    Fantastic items from you, man. I’ve be aware your stuff previous to and you’re simply extremely great.
    I really like what you’ve bought right here, really like what you are stating and the way during which you say it. You make it entertaining and you continue to take care of to stay it smart. I can’t wait to learn far more from you.
    This is really a terrific website.

  19. Howdy! I know this is kind of off-topic however I had
    to ask. Does managing a well-established website like yours take a massive amount work?
    I’m completely new to running a blog however I do write in my journal daily. I’d like to start
    a blog so I can easily share my experience and views online.
    Please let me know if you have any suggestions or
    tips for new aspiring blog owners. Thankyou!

  20. I pay a visit day-to-day some websites and websites
    to read articles, however this blog presents quality based posts.

  21. Nice post. I used to be checking constantly this weblog and I am impressed!
    Extremely helpful information specially the last section
    🙂 I handle such info much. I was looking for this certain information
    for a very lengthy time. Thanks and best of luck.

  22. What’s up colleagues, nice paragraph and good urging commented here, I am in fact enjoying by these.

  23. Great blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple tweeks would really make
    my blog jump out. Please let me know where you got your design.
    Thanks a lot

  24. Juliann says:

    The fast food business is a fast growing and very challenging means of entering the market.
    You should call the number of the restaurant closest to you and your order will be delivered
    within the given time limit. Keeping this craze in mind companies are opening
    outlets in different parts of the world.

  25. Howdy! I could have sworn I’ve been to this site before but after checking through some of the post I realized it’s new to me.
    Nonetheless, I’m definitely glad I found it and I’ll be bookmarking and checking back

  26. I appreciate, cause I discovered just what I used
    to be taking a look for. You’ve ended my four day long hunt! God Bless you man. Have a great day. Bye

  27. Woah! I’m really digging the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s very
    hard to get that “perfect balance” between superb
    usability and appearance. I must say you have done a excellent
    job with this. Also, the blog loads super quick for me
    on Chrome. Outstanding Blog!

  28. Hello James, thank you very much for dropping by my blog! I think I’ve been following you on twitter for years now 🙂 Your blog is fantastic! Have a lovely day!

  29. Marc says:

    Hi James,

    I manage the Global Wine Cellars affiliate program. We would love to be able to partner with you, where you could earn commission for every sale generated and we could offer exclusive discounts and deals to your visitors.

    Would this be something you’d be interested in?


  30. It’s nearly impossible to find knowledgeable individuals on this topic, and you seem like there’s more you’re preaching about! Thanks

  31. Becky Ellis says:

    I am writing a post about pairing food with champagne. Your blog is one I follow and I respect your opinion about wine very much. I would like to include a quote from you about how you pair food with champagne. Do you choose the champagne and then find food/dishes/ingredients to pair with it. Or do you find the food first and then pair it with champagne? What is your favorite champagne and food pairing? I will include a link to your blog in my post. Thank you so much for your time and interest! Please leave your quote here or send your response to my e-mail: maxima2@aol.com.


  32. Come and see the Okanagan Valley winner of last years du Monte wine contest for best Chardonnay You rated us nicely for our 2014 Chardonnay. Coolshanagh. 2 bedroom gate house is yours for a few days during July or August. Come see what we have to offer and why our wine and vineyard is special. Dr Pedro Para rated us in the top 15% of all vineyards world wide. Fly to Penticton or Kelowna. Let me know if you’re interested.
    Skip Stothert
    Coolshanagh Vineyards

  33. John A Brennecke says:

    Hi James,

    Hope you’re doing well. We haven’t spoken since the dinner at the Genentech off-site a few years back on the patio of the Carmel Ranch Resort. I retired from Genentech a couple of years ago and am enjoying traveling around California visiting wineries.

    I am leaving in two week for a month in Italy (Tuscany/Chianti Regions) and would appreciate any winery recommendations you may have.

    Thanks so much and hope to see you again soon,


  34. Pingback: Vall Major Celler Batea Garnacha Blanca 2015 by James Melendez – Celler Batea

  35. Pingback: Vall Major Celler Batea Garnacha Blanca 2015 by James Melendez – Celler Batea

  36. Christian Bonny says:

    Hello James. I represent one of the largest producers of wine in France from the Languedoc region and I recently read an article about a virtual tasting of wines from the area. I am reaching out to obtain information on the proper policy/procedure for submitting wines for you to consider for your blog. Please advise.

  37. Pingback: Coppola-owned Domaine de Broglie uses Pinot Noir to win McMinnville Wine Competition - Great Northwest Wine

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.