Monthly Archives: February 2016

Terre del Principe Pallagrello Nero Casavecchia ’12 93 Pts – James Melendez

Full name of wine: Full name of wine:  Terre del Principe Castello del Femmine Pallagrello Nero Casavecchia Producer: Terre del PrincipeJust when I don’t think I can no longer get excited about wine I know that I am about to be surprised. … Continue reading

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Tre Bicchieri San Francisco 2016 Taste – James Melendez

I wish I could have tasted all of the wines at this year’s edition of Tre Bicchieri San Francisco.   I arrived towards the beginning but it is hard to taste everything–sometimes getting time to taste even a few I count … Continue reading

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The Real Thing and Point of Difference for Wine Branding – James Melendez

  The McCann Erickson campaign dubbed Hilltop also known as “I’d like to Buy the World a Coke.” Set in an Italian hillside featuring a worldly population of young people each holding a glass bottle of Coca-Cola from their respective … Continue reading

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