I have written quite a bit about YouTube this year–I have spent so much time developing my channel, my brand and my evergreen content. I have been a big believer in the power and allure of the video medium. I was alarmed amongst many about the changes on YouTube especially January of this year (2018) – the daunting requirements especially for niche producers like myself. It was not just niche producers it has been new producers as well. A bulk of producers who have been working hard on their channel have been experiencing the random de-monetization of harmless videos and many more surprises that YouTube has been dishing out.
Phil DeFranco is a very accomplished video producer who subject matter is current events with 6.1 million subscribers and 2.2 billion views on YouTube. I like his show’s format and his reporting on current topics. I could only think the bigger producers were challenged but no where near smaller producers. I have heard number one producer on YouTube PewDiePie on his complaints about YouTube as well. So who is left for those video producers who have not been harmed by YouTube’s Byzantine treatment of it’s own community.
My view point is that YouTube has been hooked on the Paul brothers in particular Logan Paul. Logan Paul has produced truly tasteless amongst his “best” video but is notorious for his shock video of Suicide forest video and showing a dead body. Logan Paul’s video was a trending video on YouTube’s main page for 24 hours after posting.
I do blame Logan Paul for YouTube’s terrible decisions against smaller producers and draconian demonetization of many producers for nothing other than being small producers. YouTube says that have “punished” him for his bad behaviour but ultimately love Logan Paul for his tasteless videos and the short term gain is all the hungry YouTube alogrithm loves.
I digress… back to Phil DeFranco and he caught my attention by this comment (video is below):
“I am tired of trying to deal with the alcoholic negligent stepfather that is YouTube. At this point it doesn’t really matter if you (YouTube) are swerving this car into a tree or a sleep at the wheel…”
Well said. Right after I finished watching the video made the hair on the back of my neck stand up. The canary in the coal mine was this video by Phil DeFranco about the state of YouTube. YouTube algorithm is failing and has been failing for sometime. As far as I know YouTube is not profitable and under it’s current state will never be profitable.
I have heard Susan Wojcicki’s speak in her hyperbolic tone about how great YouTube is at VidCon. While YouTube like’s to congratulate itself it… “300 hours are uploaded every second….” YouTube has a LOT of problems and it doesn’t know how to deal with them. YouTube wants to “protect” its revenue stream by demonetizing producers left and right but back at the ranch thousands if not hundreds of thousands of videos are monetized by people who don’t own that content (just randomly search for a music video–super easy to find).
The very favoured and hallowed ALGORITHM in Silicon Valley has fallen down and can’t get up. Basically the one size fits all algorithm doesn’t work and, in fact, has never worked they way it is suppose to work.
If YouTube or Facebook just wants to be a platform well that train has left the proverbial station years ago and it’s never coming back. Facebook and YouTube and others are having problems with something simple: Complexity. Without understanding the rigor that is complexity this will not only NOT solve these business problems it will keep them wildly fermenting. The foundation of understanding complexity is the key to making progress, making the business work for all stakeholders and to optimise profitability.
The other big problem is Scrum or incremental/iterative to technology development. The approach is to build to larger more noticeable releases but often they may lack say in the case of Facebook and it’s Cambridge Analytica situation was what did Facebook know happened to the 80 mm users data? I think that as Facebook and this can go for any other complex site that privacy and security are not always part of either the incremental development or even the larger releases. Building by requirements is to complete the immediacy of that requirement but not watching out for privacy or security. There are inherent weakness of not understanding the whole and having that comprehensive knowledge of how a site truly works.
YouTube and Google’s way of doing business if folkloric if not very antiquated. Just because Susan rented out her garage to Larry Page and Serge Brin means a lifetime of employment as a CEO of YouTube?!? There needs to be a leadership change at YouTube not just of the senior leader but a all senior leaders who cannot evolve the company to current 2018 needs.
I have a lot to say and YouTube has certainly dampened my enthusiasm. I use to produce a video nearly everyday and it is about a month since my last upload on YouTube.
YouTube cannot continue it’s outstandingly poor relationship with it’s community by which if we are not producing content YouTube would cease to exist. Gratitude is needed more than ever.
James the Wine Guy
Demystifying Wine…One Bottle at a Time from all wine regions around the world.
© 2018 James Melendez / James the Wine Guy— All Rights Reserved – for my original Content, drawings, art work, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy. James the Wine Guy is also on Facebook, Twitter and most major social medias.
Photos courtesy of Pixabay.
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