I like Instagram for the sure bliss of liking photos and especially those people I know and what they are doing, brands that I like and subject matter than I enjoy.
BUT the Instagram culture of today is strange, very strange.
I have noticed for almost the entire time that I have utilised Instagram and this social media is markedly different than Twitter, LinkedIn, YouTube or even Instagram‘s sibling Facebook.
Instagram is a social media filled with it’s more than fair share of spam– questionable subjects that are lures for the follow-unfollow culture. I am not the only one to notice the Yo Yo Affect of follow-unfollow meaning how Instagramers quickly follow and unfollow; I am not sure why people even follow if they are going to unfollow. My only guess is that it is better to appear that an Instagram personality has more people following than they are following.
I recently met one Instagrammer with 50,000+ followers and I noted she was constantly on her phone…. I asked how did she get to 50,000 followers and she said “by spending countless hours” on Instagram She felt her technique was to follow someone back right away and like a couple of their photos right away. I said does that help to keep or retainer followers? And the answer as it turns out is exactly like my experience–that the game continues and the follow-unfollow phenomenon goes on regardless of what you do.
I am sure if you are well known personality it is the same — most likely not. I am not sure if you are a well known person that you have time to observe the Yo Yo. The relativism is the same if you are famous on one social media–you will be equally high profiled on other social medias.
So what to do–there are two clear cut answer: 1) don’t buy followers and 2) use a good number of hashtags. While a big practice is to use popular hashtags. But I think being descriptive and accurate hashtags is the best practice.
I am not surprised about what spammers do in terms of the follow/unfollow but I am more surprised when it is someone I know does this on Instagram. So here is the peculiar: the people you know who unfollow you on Instagram don’t unfriend you on Facebook or unfollow you on Twitter? That is really strange?! I think it is less to do with fatigue or lack of liking posts–it is a Culture of Unfollow.
So how do I know who follows or unfollows? I use this tool (Followers) from the App Store as Instagram doesn’t have any tools of worth as it relates to understanding this question. I don’t have a strict follow or unfollow policy and I follow people or brands who may not follow me but have important content that I enjoy.
I wish there was a much more “at ease” culture on Instagram instead of the fiesta of follow-unfollow. In the mean time I will enjoy Instagram.
Let me know your thoughts on Instagram follow-unfollow culture.
James the Wine Guy
Demystifying Wine…One Bottle at a Time from all wine regions around the world.
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