A friend of mine said a decade ago in 2007 – no one is a social media expert. I agreed then and I still agree now. It is a loaded question because social media is not magic but a lot of tactical work. I see social media like I see investing. It can do wonders over time and rarely over the short run is an immediate success… patience is a virtue. It actually takes more effort to get followers or subscribes today than ever before.
A famous person is famous on Twitter, Instagram, Facebook, LinkedIn, etc. which is seemingly successful but mere mortals, lesser known brands and companies it is a different story.
I have had to expend effort on social media like anyone else. There is a perception as sometimes my brand and personal paths intersect. On the personal side most think I spent an exorbitant amount of time and share of my time online and in social media exclusively. But no one has that kind of time. I think because I was an early adopter I had a slight advantage–but only a slight advantage. No all social media, regardless of time invested, behave the same way. I am including my social media stats here.
- James The Wine Guy – 2,582 videos, over 320,000 views and 1,200 subscribers.
- I also have other YouTube Channels: James Tech Guy, James Melendez, James the Travel Guy, and other channels as well
- James the Wine Guy – 35,100 Followers
- James Melendez – 744 Followers
- James Tech Guy 266 Followers
Instagram – 1,913 Followers – this is a challenging social media–it goes up a few followers and a few days later goes back down.
- 2,712 connections and 2,693 followers
- James the Wine Guy Page – 333 Likes; My World Wine Wine Day Page has 603 Likes. I have been trying to transition to one page only and suggest my World Wine Wine Day Likes transition to a Like to JTWG on Facebook. A bit more challenging on Facebook. I don’t actively post on World Wide Wine Day and I keep getting likes–perhaps it is the title?
I have worked diligently on my social media likes, subscriptions, followers and so fourth. It didn’t come automatically but through focus and strategy. I think some people spend more time and some people buy followers. I have never purchases a follower and I do think there are people in almost all categories who have ‘purchased a follower.’
The answer is that it is important to have followers and it is equally important to follow. The person or organization who only follow a few tend to show either a fear of social media or flaunt elitism. When people follow other people it shows reciprocity and it does show engagement.
It is important to look at social media with the eye of both cultivator and community creator.
Social media is a great opportunity for people to know who you are—to make far flung connections. Social media should be about the far flung connections and possibilities. Being active and being engaging does attract a crowd online and sustaining it is about participating and choosing to connect.
Annually make goals and targets is crucial— sitting still does not help to make a connection with anyone or extend one’s current social media situation. I remember hearing a speaker a few years ago say to keep one social media to your personal sphere completely and while I think there is merit in that–it is extraordinarily hard to do–they just sometimes blend regardless or even with the highest level of restraint or attention.
5 Ways of Optimizing Your Social Media Presence
- Set Yearly Social Media Goals – by hoping your social media metrics perform will not make it happen but setting a strategy and action plan does. Awareness of your goals can help to course correct. Calendarize your social media plan review
- Social media metrics perform in their own unique way; get your insights and you can learn more about your followers/subscribers and hone in on what make the most of engagement. YouTube has a great analytics tool, Twitter also gives metrics on your individual Tweets. I am often surprised that which is popular and/or what is most engaging
- Don’t be a Twitter handle that follows very few people and hopes to garner a large following; instead follow those who may follow you but look at those sources that you find interesting and has a potential relationship to you
- Have a presence on major social medias is important. There is no one right list of social media to be active in. Determine what it is for you. For me I am on Facebook, Twitter, LinkedIn, YouTube, Pinterest and WordPress (not everyone would consider WP as a social media but I do)
- Be experimental. I create content on my video channels on YouTube and I try different and new things. What I think will be successful is it always so and what I don’t think will be has sometimes surprised me.
Connect with you social medias often – it is a conversation… conversation are a mark of consistency and continuation.
Demystifying Wine…One Bottle at a Time from all wine regions around the world. Wines courtesy of producer. © 2017 James Melendez / James the Wine Guy— All Rights Reserved – for my original Content, map of Sicilia/Sicily, drawings, art work, logo, brand name, rating, rating graphic and award and designs of James the Wine GuyJames the Wine Guy also on Facebook, Twitter and most major social medias. Follow, subscribe, like, browse: