Author Archives: James Melendez

About James Melendez

II love wine and business. I am obsessed with the subject, the art, the history, the sciences, organization management, and making things less complex I have been a former national wine marketing manager for a large off-premise food and wine retailer (280+ retail locations in 30 US States); the love for wine taught me the good practice of using the best methodologies to right side a business which unto itself is complex. Further complexity is wine. Wine simple to enjoy and yet profoundly complex because of many factors: Many grape varieties States of wine: sparkling, still and fortified wines Vintage Blends Regions/AVAs/DOCs etc. Many producer styles Many producers Limited supply Limited and often restricted distribution My experience is still a lot of intimidation with respect to wine. Wine means many things to many people; status, fear, success, ‘you’ve arrived’, enjoyment, good times, tradition and even ceremony. I have consulted with wine producers and association. I have spoken on Wine and Social Media, Wine and Video and The Business of Wine in conferences in the United States and Europe. Beer and spirits do have the same dynamics–there are many producers but compared to wine there is no other consumer product like it. I have been writing about since November 2006 on my site and I have over 2,890 wine videos on my YouTube channel talking about general wine subject matter as well as specific educational topics on wine and reviews. I have been a wine judge and have traveled to many wine countries in the new and old world. Wine has taken me to great places. Life is tough for most of us and it is nice to celebrate life with those near and even far. What wine is really about is sitting around a table with family and friends raising your wine glass and saying—to life! I love to write about travel, food, technology and business–please subscribe! Salute, *** A plethora of wine reviews from wines regions around the world. Read more of my wine © 2020, 2018, 2017, 2010 James P. Melendez – All Rights Reserved.

July 2020 Wine Reviews

      July was a wonderful wine tasting month. Lots of virtual tastings and I enjoyed the opportunity to taste so much and to connect with so many people on Zoom, Twitter and so fourth.  I am grateful and … Continue reading

Posted in Pinot Noir, Prosecco, Red Blend, Russian River, Sicily/Sicilia, Sonoma County, Tuscany, Zinfandel | Leave a comment

June 2020 Wine Reviews

These are some of the wines I have tasted this month.  I usually have a ton of rosés to review but my tasting table had very few as compared to a year ago this time.  I loved rosé when at … Continue reading

Posted in Wine Review, Winery Rating | Leave a comment

Minimum Requirements of Uploading a Video & Bringing Your Video Program Together – Four of 4 Part Series

This series on video can be for all businesses and individuals and it applies to wine AND to all categories. Many people who are responsible for managing and uploading video content have a “Can’t wait to get this out of … Continue reading

Posted in Wine and Video | 3 Comments

Ecology & Cultivation of Your Online Video Collection & Proaction of Your Video Program & Plan – Three of 4 Part Series

This series on video can be for all businesses and individuals and it applies to wine AND to all categories. Ecology and cultivation are great biological terms to think about how a video collection should be viewed.  Most, and just … Continue reading

Posted in Wine and Video, YouTube | 3 Comments

Essential Elements in Each Video – Two of 4 Part Series

This series on video can be for all businesses and individuals and it applies to wine AND to all categories. I have seen so many videos where there was no planning, editing and and an overall lack of thought on … Continue reading

Posted in Video, YouTube | 3 Comments

Manage Your Video Content Actively – Plan & Promote – One of 4 Part Series

This series on video can be for all businesses and individuals and it applies to wine AND to all categories. This article is specifically for those people who create video–maybe you own a winery, a coffee roaster, a technology business, … Continue reading

Posted in Marketing, Social Media, Video, YouTube | 3 Comments

US Wine, Beer & Spirits Market & Communitization

On my third podcast, Snapshot of the Wine, Beer, & Spirits Marketplace in the United States  my focus was, at first, to make sense of what is happening in this Coronavirus crisis in the wine, beer and spirits markets.  This, … Continue reading

Posted in Beer, Business, Economy, Market, Spirits | Leave a comment

Napa Valley Cabernet Sauvignon Pricing – Is A Price Revision Coming?

A friend of mine outside of California reached out to me early in this crisis and asked about California pricing and promotion in wake of the Coronavirus.  From her market places perspective there was a lot of pivoting to meet … Continue reading

Posted in Napa Valley, Pricing, Sauvignon Blanc | Leave a comment

Podcast – JamesTheWineGuy Episode #2 Interview with Frank Morgan, DrinkWhatYOULike

I have my second podcast episode published and it is an interview with Frank Morgan, DrinkWhatYOUlike.  I have enjoyed working with Frank on other interviews and collaborations in the past.  Frank is truly an SME (subject matter expert) as it … Continue reading

Posted in Podcast | Leave a comment

In Support and Defense of Virtual Wine Tastings

I support all virtual wine tastings!   There is no reason to not support these tastings. When it comes to the subject of wine there are naysayers for any subject in the wine universe.  But I usually pass on reading … Continue reading

Posted in Business Challenge, Coronavirus, COVID-19, Virtual Wine Tastings | Tagged | 1 Comment