Author Archives: James Melendez

About James Melendez

I love wine and have had the privilege of working in the wine trade as a senior national wine marketing manager for a wine, food and home goods retailer in 30+ US States. I executed into making wine experiential and made 'wines of the world' programme work in a highly regulated framework for a successful business proposition. My "wine" site also incorporates those categories intimately involved with wine such as food, travel and lifestyle. This site incorporates my many dimensions of interest. I love to review and also talk about many aspects of wine. I have been privileged to visit many wine countries and find them enthralling no matter how many times I visit. I love all aspects of wine: viticulture, history, winemaking, brand development, wine regions and many more aspects. This is a living tradition that needs documentation, education, reporting and reviewing. Do I have favourite varieties and styles? I love so many varieties and often it is situational and yet there are time honoured wines that I anticipate and I am passionate about. I like all colours of wine and all styles. I have had a mad passionate affair with sparkling wines and they are always top of mind. Wine nourishes our soul and is the key to connecting with other people at our dinner table. Salute, James © 2014, 2017 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy. James the Wine Guy also on Facebook, Twitter, Instagram, LinkedIn, and other social medias.

Build It and They Will Come Mindset; 15 Content Promotion Strategies – James Melendez

There is a mindset that no one really talks about but I do think many content producers come from this world:  “Build it and They Will Come.”  Magic and goodness flows just because you hit the publish button–no additional work … Continue reading

Posted in Content, Content Marketing, Evergreen, Marketing, Videos | Leave a comment

Evergreening Wine Video Content – James Melendez

The evergreen concept for wine video is a term I have never heard anyone in the wine industry use. I use it all the time and have written about wine and video considerably.  I have looked at my wine channel … Continue reading

Posted in Videos, wine, Wine and Video, Wine Promotion, Wine Videos | Leave a comment

August 2018 Wine Reviews – James Melendez

Here are the wine I tasted this month.           Cathedral Ridge Columbia Valley Cabernet Sauvignon 2015  13.2% ABV Nose –  Loch Ness blackberry, violets freshly ground spices Palate – rich black/red bramble notes, cassis, chocolate, pepper … Continue reading

Posted in Alto Adige, Edna Valley, Lagrein, Loire Valley, Salento, Sicilia | Leave a comment

Silver Wines Santa Barbara County – Review – James Melendez

I have rarely been wowed by California or even North America Sangiovese.  I think the struggle for Sangiovese is where to grow it and equally importantly how to vinify it. I recall listening to a California wine maker who producing … Continue reading

Posted in Cabernet Franc, Sangiovese, Santa Barbara | Leave a comment

TEXSOM 2018 Edition – Very Important Wine Education Event (VIWE)- James Melendez

My first visit to TEXSOM 2018 was a resounding success.  Truly the best wine education experience in North America. North America doesn’t have a Vinitaly, ProWein, or London Wine Fair which of course are about producers there is of course … Continue reading

Posted in TEXSOM, Wine Education, wine trade | 2 Comments

Wine and Life: Both Serving up Challenges and The Quest for The Great Vintage

Wine grapes are delicate and precious….no matter the variety, and style.  Wine and wine grapes are precious and difficult to grow, to cultivate and to vinify.  Wine grapes unlike any other alcoholic beverage are 100% dependent on good or at … Continue reading

Posted in Wine and Life | 1 Comment

My Wine Tasting Wish List 2018 – James Melendez

Originally posted on James the Wine Guy:
In the past few years I have been writing about wines on my wish list for this year. Each year, I start out with nearly a blank slate but I do have some…

Posted in Uncategorized | Leave a comment