Author Archives: James Melendez

About James Melendez

II love wine and business. I am obsessed with the subject, the art, the history, the sciences, organization management, and making things less complex I have been a former national wine marketing manager for a large off-premise food and wine retailer (280+ retail locations in 30 US States); the love for wine taught me the good practice of using the best methodologies to right side a business which unto itself is complex. Further complexity is wine. Wine simple to enjoy and yet profoundly complex because of many factors: Many grape varieties States of wine: sparkling, still and fortified wines Vintage Blends Regions/AVAs/DOCs etc. Many producer styles Many producers Limited supply Limited and often restricted distribution My experience is still a lot of intimidation with respect to wine. Wine means many things to many people; status, fear, success, ‘you’ve arrived’, enjoyment, good times, tradition and even ceremony. I have consulted with wine producers and association. I have spoken on Wine and Social Media, Wine and Video and The Business of Wine in conferences in the United States and Europe. Beer and spirits do have the same dynamics–there are many producers but compared to wine there is no other consumer product like it. I have been writing about since November 2006 on my site and I have over 2,890 wine videos on my YouTube channel talking about general wine subject matter as well as specific educational topics on wine and reviews. I have been a wine judge and have traveled to many wine countries in the new and old world. Wine has taken me to great places. Life is tough for most of us and it is nice to celebrate life with those near and even far. What wine is really about is sitting around a table with family and friends raising your wine glass and saying—to life! I love to write about travel, food, technology and business–please subscribe! Salute, *** A plethora of wine reviews from wines regions around the world. Read more of my wine reviews:jamesthewineguy.wordpress.com © 2020, 2018, 2017, 2010 James P. Melendez – All Rights Reserved.

2022 – A New Year Ahead

I am optimistic cautiously so about this New Year ahead. Last year this time I was full of hope and perhaps the expectation was overly optimistic. But I hope for this era of the Pandemic to end or at least … Continue reading

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Top 100 Wines of 2021

This is my 11th annual edition of the Top 100 wines. And this is my most anticipated and most highly viewed article that I write each and every years hands down. I am surprised as I have many more thoughtful … Continue reading

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Normalizing Sparkling Wine Consumption

The pandemic showed that people were treating sparkling wine as a celebratory wine versus a wine that can be enjoyed routinely.  Here is what happened in 2020 in major sparkling wine regions: Sparkling wine sales total estimate for 2020 according … Continue reading

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Q4 2021 Wine Reviews

Another year has flown by and like last year there have been some wine events but most of them like last year did not happen. I know some people are not fans of wine tasting experiences for trade and media. … Continue reading

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National Zinfandel Day, A. Rafanelli & Dry Creek Valley

Today – 17-November-2021 is National Zinfandel Day I have been fortunate to spend a good amount of time in Dry Creek Valley.  I have been in mid-winter to fantastically triple digit summers.  I have picked grapes and I have been … Continue reading

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Thanksgiving Wines – Ideas for Your Table

I have been wanting to do this for a long time–which is to give a larger list of suggested wines for Thanksgiving. The intent is that you do not need to buy all of the wines on this list (which … Continue reading

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Do Yourself A Favor – Use Only a Tulip Glass for Champagne/Sparkling Wine; Ban Flutes from Your Home

Please do not use one of the above glass for your Champagne and sparkling wine enjoyment! These vessels are not glassware that is appropriate for any sparkling wine or Champagne. While a long used sparkling wine glass since the 17th … Continue reading

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Saracina – A Wondrous Mendocino Producer

I have been to Mendocino rarely as compared to Napa or Sonoma. I remember early in my days here in California I drove to Philo and I clearly remember visiting Scharffenberger Cellars; it was a huge investment in time for … Continue reading

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MORE INFORMATION PLEASE: Wine Information on Label

I attend many zooms on wine and often but not always fellow wine writers have on point questions. In one particular forum recently, one person brought up recently that that more information on a wine label could open a Pandora’s … Continue reading

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Demystifying Wine: The Five Wine Pillars

Demystifying wine is essential today as it has always been… perhaps much more important today than at any other time in the past.  The world of variety, region and style is as complicated and misunderstood as it has always been … Continue reading

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