Category Archives: YouTube

Manage Your Video Content Actively – Plan & Promote – One of 4 Part Series

This article is specifically for those people who create video–maybe you own a winery, a coffee roaster, a technology business, a small or even larger business If you think all you need to do only the following two things: A) … Continue reading

Posted in Marketing, Social Media, Video, YouTube | Leave a comment

I am Now Podcasting – James Melendez/JamesTheWineGuy – Take a Listen

I have started to produce my podcast and you can find it now on Spotify and Stitcher and soon on Apple, TuneIn and IHeartRadio. I started this podcast to talk more in depth about wine, food, travel, other beverages and … Continue reading

Posted in Podcast, Wine Media, YouTube | Leave a comment

James the Wine Guy Interview Series: Josè Rallo, Donnafugata Wines

Josè Rallo heads up communication at Donnafugata and also is a member of the Rallo family that owns and operates Donnafugata.  Donnafugata is emblematic for me in terms of gorgeous labels that convey Sicilia, an homage to the book by … Continue reading

Posted in Carricante, Catarratto, DOC Etna, James the Wine Guy Interview Series, Nerello Mascalese, Nero d'Avola, Sicilia, Sicily, YouTube, Zibibbo (Muscat of Alexandria) | Leave a comment

This Week in Wine February 17, 2019 – James Melendez

January is a great month–slower than the remainder of the year.  I know that it is when I need to get my online learnings done, read all that I want to read because there will be no time for anything … Continue reading

Posted in Champagne, Frappato, Sparkling, White Pinot Noir, Wine and Video, Wine Videos, YouTube | Leave a comment

The Wine Video Evergreen Content Curve – James Melendez

I have talked a lot about wine and video and how wine and video and, in particular, how wine on YouTube behaves.  YouTube is not centered on evergreen content… instead it is focused on vloggers.  It is easy to figure … Continue reading

Posted in Evergreen, Wine and Video, Wine Videos, YouTube | Leave a comment

The Canary in the Coal Mine, YouTube and Complexity – James Melendez

I have written quite a bit about YouTube this year–I have spent so much time developing my channel, my brand and my evergreen content.  I have been a big believer in the power and allure of the video medium.  I … Continue reading

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YouTube Partner Program (YPP) and Wine – James Melendez

Originally posted on James the Wine Guy:
The last thing I expected to be doing was to save my channel to be in the YouTube Partnership Program (YPP) and spending so much time to do so in 2018. I have…

Posted in YouTube | Leave a comment