Category Archives: YouTube

Ecology & Cultivation of Your Online Video Collection & Proaction of Your Video Program & Plan – Three of 4 Part Series

This series on video can be for all businesses and individuals and it applies to wine AND to all categories. Ecology and cultivation are great biological terms to think about how a video collection should be viewed.  Most, and just … Continue reading

Posted in Wine and Video, YouTube | 3 Comments

Essential Elements in Each Video – Two of 4 Part Series

This series on video can be for all businesses and individuals and it applies to wine AND to all categories. I have seen so many videos where there was no planning, editing and and an overall lack of thought on … Continue reading

Posted in Video, YouTube | 3 Comments

Manage Your Video Content Actively – Plan & Promote – One of 4 Part Series

This series on video can be for all businesses and individuals and it applies to wine AND to all categories. This article is specifically for those people who create video–maybe you own a winery, a coffee roaster, a technology business, … Continue reading

Posted in Marketing, Social Media, Video, YouTube | 3 Comments

I am Now Podcasting – James Melendez/JamesTheWineGuy – Take a Listen

I have started to produce my podcast and you can find it now on Spotify and Stitcher and soon on Apple, TuneIn and IHeartRadio. I started this podcast to talk more in depth about wine, food, travel, other beverages and … Continue reading

Posted in Podcast, Wine Media, YouTube | Leave a comment

James the Wine Guy Interview Series: Josè Rallo, Donnafugata Wines

Josè Rallo heads up communication at Donnafugata and also is a member of the Rallo family that owns and operates Donnafugata.  Donnafugata is emblematic for me in terms of gorgeous labels that convey Sicilia, an homage to the book by … Continue reading

Posted in Carricante, Catarratto, DOC Etna, James the Wine Guy Interview Series, Nerello Mascalese, Nero d'Avola, Sicily/Sicilia, YouTube, Zibibbo (Muscat of Alexandria) | Leave a comment

This Week in Wine February 17, 2019 – James Melendez

January is a great month–slower than the remainder of the year.  I know that it is when I need to get my online learnings done, read all that I want to read because there will be no time for anything … Continue reading

Posted in Champagne, Frappato, Sparkling, White Pinot Noir, Wine and Video, YouTube | Leave a comment

The Wine Video Evergreen Content Curve – James Melendez

I have talked a lot about wine and video and how wine and video and, in particular, how wine on YouTube behaves.  YouTube is not centered on evergreen content… instead it is focused on vloggers.  It is easy to figure … Continue reading

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The Canary in the Coal Mine, YouTube and Complexity – James Melendez

I have written quite a bit about YouTube this year–I have spent so much time developing my channel, my brand and my evergreen content.  I have been a big believer in the power and allure of the video medium.  I … Continue reading

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YouTube Partner Program (YPP) and Wine – James Melendez

Originally posted on James the Wine Guy:
The last thing I expected to be doing was to save my channel to be in the YouTube Partnership Program (YPP) and spending so much time to do so in 2018. I have…

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YouTube Partner Program (YPP) and Wine – James Melendez

The last thing I expected to be doing was to save my channel to be in the YouTube Partnership Program (YPP) and spending so much time to do so in 2018. I have three other articles that I had on … Continue reading

Posted in YouTube | 1 Comment