Category Archives: YouTube

James the Wine Guy Interview Series: Josè Rallo, Donnafugata Wines

Josè Rallo heads up communication at Donnafugata and also is a member of the Rallo family that owns and operates Donnafugata.  Donnafugata is emblematic for me in terms of gorgeous labels that convey Sicilia, an homage to the book by … Continue reading

Posted in Carricante, Catarratto, DOC Etna, James the Wine Guy Interview Series, Nerello Mascalese, Nero d'Avola, Sicilia, Sicily, YouTube, Zibibbo (Muscat of Alexandria) | Leave a comment

This Week in Wine February 17, 2019 – James Melendez

January is a great month–slower than the remainder of the year.  I know that it is when I need to get my online learnings done, read all that I want to read because there will be no time for anything … Continue reading

Posted in Champagne, Frappato, Sparkling, White Pinot Noir, Wine and Video, Wine Videos, YouTube | Leave a comment

The Wine Video Evergreen Content Curve – James Melendez

I have talked a lot about wine and video and how wine and video and, in particular, how wine on YouTube behaves.  YouTube is not centered on evergreen content… instead it is focused on vloggers.  It is easy to figure … Continue reading

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The Canary in the Coal Mine, YouTube and Complexity – James Melendez

I have written quite a bit about YouTube this year–I have spent so much time developing my channel, my brand and my evergreen content.  I have been a big believer in the power and allure of the video medium.  I … Continue reading

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YouTube Partner Program (YPP) and Wine – James Melendez

Originally posted on James the Wine Guy:
The last thing I expected to be doing was to save my channel to be in the YouTube Partnership Program (YPP) and spending so much time to do so in 2018. I have…

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YouTube Partner Program (YPP) and Wine – James Melendez

The last thing I expected to be doing was to save my channel to be in the YouTube Partnership Program (YPP) and spending so much time to do so in 2018. I have three other articles that I had on … Continue reading

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YouTube’s Offense of Wine and Small Videos Producer – James Melendez

My YouTube channel Many playlists but probably the most complete is my Liked Playlist please do me a favour and watch some of my videos. YouTube is making a change to the YPP (YouTube Partner Program) to punish small producers who … Continue reading

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