Category Archives: Wine Retailer

State of US Wine Retailing – Brick and Mortar – James Melendez

  First, this article is not about specific metrics.  It is a general perspective, I have searched for metrics and haven’t found a data set that I like or believe tells the story of the off-premise wine trade in the … Continue reading

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Challenge Your Wine Merchant – James Melendez

Often wine merchants want to carry wines that sell.  I think many but no all are receptive to hear what their customers wants–some even paternalistic.  The paternalism is that “father knows best” but there is a relationship of wine merchant … Continue reading

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Getting Your Local Independent Wine Store to Pick Up Your Wines – James Melendez / James the Wine Guy

Originally titled:  How To Get Your Local Independent Wine Store To Carry Your Wine Note: This was published on another site (that no longer exists); I felt it important and still relevant for this title hence I am posting it … Continue reading

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