Category Archives: Wine Branding

The Real Thing and Point of Difference for Wine Branding – James Melendez

  The McCann Erickson campaign dubbed Hilltop also known as “I’d like to Buy the World a Coke.” Set in an Italian hillside featuring a worldly population of young people each holding a glass bottle of Coca-Cola from their respective … Continue reading

Posted in Wine Branding | Leave a comment