Category Archives: Wine and Video

Minimum Requirements of Uploading a Video & Bringing Your Video Program Together – Four of 4 Part Series

This series on video can be for all businesses and individuals and it applies to wine AND to all categories. Many people who are responsible for managing and uploading video content have a “Can’t wait to get this out of … Continue reading

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Ecology & Cultivation of Your Online Video Collection & Proaction of Your Video Program & Plan – Three of 4 Part Series

This series on video can be for all businesses and individuals and it applies to wine AND to all categories. Ecology and cultivation are great biological terms to think about how a video collection should be viewed.  Most, and just … Continue reading

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This Week in Wine February 17, 2019 – James Melendez

January is a great month–slower than the remainder of the year.  I know that it is when I need to get my online learnings done, read all that I want to read because there will be no time for anything … Continue reading

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The Wine Video Evergreen Content Curve – James Melendez

I have talked a lot about wine and video and how wine and video and, in particular, how wine on YouTube behaves.  YouTube is not centered on evergreen content… instead it is focused on vloggers.  It is easy to figure … Continue reading

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Evergreening Wine Video Content – James Melendez

The evergreen concept for wine video is a term I have never heard anyone in the wine industry use. I use it all the time and have written about wine and video considerably.  I have looked at my wine channel … Continue reading

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Two Medias and Only So Much Time – James Melendez

I think when I am given a sample for some producer they have a written (online) mindset.  What I mean by this is that the written word is far more important than say the video world.   I have turned … Continue reading

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James the Wine Guy Surpasses Jancis Robinson on YouTube – James Melendez

This is my first wine video: Murphy-Goode contest “A Really Goode Job” in 2009; this shows as my number 3 video in YouTube; I thought I better upload this video as it will disappear from the Murphy-Goode site  As of … Continue reading

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Evolution of Wine Blogging to a More Inclusive All Wine Media Front – James Melendez

I have thought for sometime that the standard wine blog is due for evolution. The Wine Bloggers Conference is an event that I attend yearly (thought this year I may not be attending due to the logistics of getting there) … Continue reading

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Wine and The Power of Brand – James Melendez / James the Wine Guy

Wine is a great way of understanding the concept and practice of brand. Modern producers of wine have had to differentiate themselves by firstly label or more precisely total packaging programme. This video shows the power of brand and how … Continue reading

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Wine and Video and What is To Come – James Melendez

I don’t consider myself a wine blogger as by definition that would mean I only write online in a very narrow space called a blog as opposed to a person who write about wine.  But how about someone who speaks … Continue reading

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