Category Archives: Wine and Video

Evergreening Wine Video Content – James Melendez

The evergreen concept for wine video is a term I have never heard anyone in the wine industry use. I use it all the time and have written about wine and video considerably.  I have looked at my wine channel … Continue reading

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Two Medias and Only So Much Time – James Melendez

I think when I am given a sample for some producer they have a written (online) mindset.  What I mean by this is that the written word is far more important than say the video world.   I have turned … Continue reading

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James the Wine Guy Surpasses Jancis Robinson on YouTube – James Melendez

This is my first wine video: Murphy-Goode contest “A Really Goode Job” in 2009; this shows as my number 3 video in YouTube; I thought I better upload this video as it will disappear from the Murphy-Goode site  As of … Continue reading

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Evolution of Wine Blogging to a More Inclusive All Wine Media Front – James Melendez

I have thought for sometime that the standard wine blog is due for evolution. The Wine Bloggers Conference is an event that I attend yearly (thought this year I may not be attending due to the logistics of getting there) … Continue reading

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Wine and The Power of Brand – James Melendez / James the Wine Guy

Wine is a great way of understanding the concept and practice of brand. Modern producers of wine have had to differentiate themselves by firstly label or more precisely total packaging programme. This video shows the power of brand and how … Continue reading

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Wine and Video and What is To Come – James Melendez

I don’t consider myself a wine blogger as by definition that would mean I only write online in a very narrow space called a blog as opposed to a person who write about wine.  But how about someone who speaks … Continue reading

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