Category Archives: Videos

Build It and They Will Come Mindset; 15 Content Promotion Strategies – James Melendez

There is a mindset that no one really talks about but I do think many content producers come from this world:  “Build it and They Will Come.”  Magic and goodness flows just because you hit the publish button–no additional work … Continue reading

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Evergreening Wine Video Content – James Melendez

The evergreen concept for wine video is a term I have never heard anyone in the wine industry use. I use it all the time and have written about wine and video considerably.  I have looked at my wine channel … Continue reading

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Keeping Your Brand Up to Date on YouTube – James Melendez

I was looking at my YouTube channel and I am trying to ready for video 2,500.  I took a thoughtful review in terms of titles.  I think that on YouTube a title is certainly the proverbial books cover.  The right … Continue reading

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More Written Reviews; Reducing Videos Reviews – James Melendez

I am going to start writing more wine reviews than video wine reviews.  I am going to do so as I have given a lot of my time for my YouTube wine channel I don’t get a lot of credit … Continue reading

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Wine Vlogging is A Tough Job – James Melendez

Vlogging is a tough job.  Not complaining because I choose to do it. I think sometimes I am made more human about taking on the back end of what I do. I did a video in response to a recent … Continue reading

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State of Wine Producers and Wine Promotional Groups in Regards to Wine Video and Blogs

I write this as a both a wine writer and videographer to both producers and wine promotion groups.  I think wine articles and video I create aren’t leveraged by the producer or wine promotion groups*. What I mean by promotion … Continue reading

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Evolution of Wine Blogging to a More Inclusive All Wine Media Front – James Melendez

I have thought for sometime that the standard wine blog is due for evolution. The Wine Bloggers Conference is an event that I attend yearly (thought this year I may not be attending due to the logistics of getting there) … Continue reading

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