I have participated in quite a number of Master The World master wine classes. And I have enjoyed them perhaps even more than pre-pandemic master classes for many reasons. I love attending wine events but I cannot attend them all; only but a rarefied few can. Also, many wine tasters are more geographically distributed than ever before.
Even a post-pandemic wine event world I do believe has changed and we will never be in a pre-pandemic wine event world again. But not all is lost! I do think wine events will reconfigure and adapt and after all wine tasting is essential because ‘tasting is believing’.
I have in the past attended several master classes in one day or worse have a show stopper class and tasting that takes valuable business time in the middle of a day.
I do recognize that I will be able to taste much more in person if there is an assembly of producers pouring their wines. BUT here is what I have experience is that rarely have I attended an event that had even slightly passable wine glasses. If a class is at a hotel, as an example, the glasses are often mass produced and are not designed for full sensory experience and appreciation (and I do refuse to bring my own glassware to an event). I have seen on rare occasion someone bring their own wine glass. I have too much to carry and if it is an in person consumer or media/trade event I don’t have room for a wine glass to tote along.
I recall attending a master class of a wine region that, in general, produces stunning wines but my experience was a struggle to taste the uniqueness of each producer. EVERY single wine at that master class was served in a mass market wine glass–I even overheard the organizers say how proud they were they found wine glasses for $1.00?! There was a lot of excitement and pride in that that statement and I was shocked they were so pleased in their purchase. But the walk away from the class was that regions wines all tasting the same–I knew from my long time exposure with this region that they are remarkable even in a challenged vintage year. This particular master class, unfortunately, was a waste of my time as well as each person attending. My notes and scores reflected a terrible wine glass design that were negatively impacting the experience of each wine. I could not publish my scores because I didn’t feel they reflected the true nature of each wine there.
Back to Master The World–I have attended featured tastings like the Rhône region, Antão Vaz, Loire Valley, and many more classes. I love the wines selected each kit contains 6 bottles and they are thoughtful selected. There are several different ways of experiencing Master the World:
A) Self-paced tast
B) Led tasting
C) Master Sommelier led tasting
The things I love about Master The World tasting experiences include:
- Well curated tasting kit – very nice wines selected and always a logic to selection
- You can have a blind tasting or immediate reveal; the choice is yours (my choice is to know the wine right away)
- Super well organized in terms of accessing tech sheets and regional information and know what kit you have and to match up to any online materials
- Tasting mat (and you can see in the above photo how handy it is)
- Easy-to-order and yes even in our subscription based world some business do it well and some do not; immediate feedback in your ordering is apparent; and from my business knowledge it shows they have used a customer journey layer for effective customer experience
- I can use my own wine glasses (and I get so much from tasting as the wine is optimized for tasting) – I prize this aspect
The master classes I have enjoyed have been led by Evan Goldstein, Master Sommelier; Madeline Triffo, Master Sommelier and Tim Gaiser, Master Sommelier – each has such a great depth of experience and such a great comfort, ease and enjoyment with presenting
When I didn’t think I could get any busier I do get busier (probably many of you feel the same). I have many more things I need to complete and I do need more efficiency in tasting wines as well. I do love the ability to taste at home whenever possible. I do appreciate the well executed business model of Evan Goldstein and Lemong Stroh. I recommend giving Master the World master class and I will attend more in the future as well.
I give Master The World for a high quality experience each and ever kit:
More information from Master The World website.
© 2022 James Melendez / James the Wine Guy— All Rights Reserved – for my original content, drawings, art work, graphs, photographs, logo, brand name, rating, rating, taxonomy, graphic and award, my original art work and all designs of James the Wine Guy. James the Wine Guy is also on Facebook, Twitter and most major social medias.
Follow, subscribe, like, browse: