Family Winemakers 2021- August 22, 2021

(Image courtesy of Family Winemakers)

The last time I attended which feels like a lifetime ago was in 2019 – the previous decade. I took this photo in this nice space in San Francisco’s Dog Patch district.

I had to compare and contrast a glass looking through Rosé coloured wine glass and those holding promise to be filled. It was last decade and it feels like it. But it is the hope to taste from family and independent producers – Family Winemakers represents a yearly event of tasting all varieties and all styles under the California sun.

I am relieved to see that in 2021 there will be a wine event in San Francisco. It is a yearly event except last year for both trade and consumer. The event will be held at the Midway 900 Marin Street in San Francisco on Sunday, August 22. I have attended for over a decade. There will be 65 producers in total representing known and not often poured regions at a San Francisco wine event. At minimum there will be at least 280+ wines and 40 different varieties to taste. I desire to taste every wine every year which is a near impossibility. But what I do get to taste and it is usually 5-6 dozen (and yes I spit) is more than I got to taste during one event. Wine events for me represent and opportunity to experience wines in ways that I could not during the pandemic period when no wine events took place.

While the pandemic saw many producers increase their DTC but a rising tide lifts some and not all boats. Smaller producers had to readjust their channels last year and the same maybe what has happened thus far this year. Family producers are always challenged in the best of years to come to the market place with the best of wines and this year is no exception. I do think this year will be extra special and I will be delighted to have my foot in place and being able to talk with producers that I know and producers that I have yet to meet.

Family Winemakers of California annual tasting is easily one of the best tasting to attend in any year not just in California but anywhere.

More information on attending FWC21




© 2021 James Melendez / James the Wine Guy— All Rights Reserved – for my original content, drawings, art work, graphs, photographs, logo, brand name, rating, rating, taxonomy, graphic and award, my original art work and all designs of James the Wine Guy.  James the Wine Guy is also on Facebook, Twitter and most major social medias.

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About James Melendez

II love wine and business. I am obsessed with the subject, the art, the history, the sciences, organization management, and making things less complex I have been a former national wine marketing manager for a large off-premise food and wine retailer (280+ retail locations in 30 US States); the love for wine taught me the good practice of using the best methodologies to right side a business which unto itself is complex. Further complexity is wine. Wine simple to enjoy and yet profoundly complex because of many factors: Many grape varieties States of wine: sparkling, still and fortified wines Vintage Blends Regions/AVAs/DOCs etc. Many producer styles Many producers Limited supply Limited and often restricted distribution My experience is still a lot of intimidation with respect to wine. Wine means many things to many people; status, fear, success, ‘you’ve arrived’, enjoyment, good times, tradition and even ceremony. I have consulted with wine producers and association. I have spoken on Wine and Social Media, Wine and Video and The Business of Wine in conferences in the United States and Europe. Beer and spirits do have the same dynamics–there are many producers but compared to wine there is no other consumer product like it. I have been writing about since November 2006 on my site and I have over 2,890 wine videos on my YouTube channel talking about general wine subject matter as well as specific educational topics on wine and reviews. I have been a wine judge and have traveled to many wine countries in the new and old world. Wine has taken me to great places. Life is tough for most of us and it is nice to celebrate life with those near and even far. What wine is really about is sitting around a table with family and friends raising your wine glass and saying—to life! I love to write about travel, food, technology and business–please subscribe! Salute, *** A plethora of wine reviews from wines regions around the world. Read more of my wine © 2020, 2018, 2017, 2010 James P. Melendez – All Rights Reserved.
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