Don’t Buy Wine Just from One Online Wine Retailer: Consider Small Retailers and Producers Directly

I am constantly asked for wine recommendations.  I am happy to give them and I have noticed recently that those that are asking but requesting only from one site–they are asking because of their shipping commitment with one wine retailer.  Sometimes, but rarely so, does that one website have wines that I would recommend.  I do point out that not all wines will ever be on that site and that keeping an open mind can help a small, medium-sized and independent producer and wine retailer.  They are insistent that I only pick from that particular website and I always come back with additional wines that are not on that site.

First that site will not always be able to have an assortment of all available wines in the US. There is a limited shelf space even for online wine retailers – simply because most wines are quite limited.  And maintaining webpages and back end inventory systems for a specific SKU is time consuming–yes even now.

I also recommend a physical wine retailer in their area for purchasing wine and I suggest they visit perhaps once a month or quarterly if they are time starved.  While even a physical retailer will have limited shelf space the opportunity for organic discovery is compelling that no online wine retailer customer experience can ever match.

Small and medium sized wine producers certainly want to build their house DTC program and sometimes they do offer shipping deals and sometimes they do not.  I find satisfaction that I have been part of an effort to bolster a small and medium sized wine producer by buying direct shipping deal or not.  I do not want only one place to buy wine from in the future.  My advocacy is for import wines as well.  The requests are not just for US wines but all wine regions and I do think even import wines can be purchased DTC from importer (depends on state) and from small independent wine retailer’s websites. Supporting all wine retailers online and brick and mortar can keep the pipeline of optimum selection available.

Prices from that one monolith online wine store are not always optimum either. I have done a lot of comparison shopping and find lower prices at smaller DTC wine retailers which are most often a brick and mortar wine retailer.

So it does take me time to assemble a list which, of course, I do free of charge.  I do include wines found at other wine retailers or from the producer directly and urge purchasing from those sources if superior to what I have found on that one wine retailers website.
While there seems to be a sense that this wine retailer is rocketing year-over-year there are limits of the growth of 2020 moving forward.  Growth yes, of course, but at the 2020 percentage growth rate for that one particular online wine retailer will not repeat the growth rate this year (2021).  I do think some producers and importers will find their avenues to distribute their wines online in the future at a greater rate.  And, of course, competition being what it is will only increase for share of wallet for wine purchases and keep the potential for selection at an optimum.



© 2020 James Melendez / James the Wine Guy— All Rights Reserved – for my original content, drawings, art work, graphs, photographs, logo, brand name, rating, rating, taxonomy, graphic and award, my original art work and all designs of James the Wine Guy.  James the Wine Guy is also on Facebook, Twitter and most major social medias.

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About James Melendez

II love wine and business. I am obsessed with the subject, the art, the history, the sciences, organization management, and making things less complex I have been a former national wine marketing manager for a large off-premise food and wine retailer (280+ retail locations in 30 US States); the love for wine taught me the good practice of using the best methodologies to right side a business which unto itself is complex. Further complexity is wine. Wine simple to enjoy and yet profoundly complex because of many factors: Many grape varieties States of wine: sparkling, still and fortified wines Vintage Blends Regions/AVAs/DOCs etc. Many producer styles Many producers Limited supply Limited and often restricted distribution My experience is still a lot of intimidation with respect to wine. Wine means many things to many people; status, fear, success, ‘you’ve arrived’, enjoyment, good times, tradition and even ceremony. I have consulted with wine producers and association. I have spoken on Wine and Social Media, Wine and Video and The Business of Wine in conferences in the United States and Europe. Beer and spirits do have the same dynamics–there are many producers but compared to wine there is no other consumer product like it. I have been writing about since November 2006 on my site and I have over 2,890 wine videos on my YouTube channel talking about general wine subject matter as well as specific educational topics on wine and reviews. I have been a wine judge and have traveled to many wine countries in the new and old world. Wine has taken me to great places. Life is tough for most of us and it is nice to celebrate life with those near and even far. What wine is really about is sitting around a table with family and friends raising your wine glass and saying—to life! I love to write about travel, food, technology and business–please subscribe! Salute, *** A plethora of wine reviews from wines regions around the world. Read more of my wine © 2020, 2018, 2017, 2010 James P. Melendez – All Rights Reserved.
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1 Response to Don’t Buy Wine Just from One Online Wine Retailer: Consider Small Retailers and Producers Directly

  1. Pingback: Liquor Industry NewsLiquor Store Franklin MA Vintage1978The Wonderful World of Wine (WWW)

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