In a very simple one question survey I asked about Napa Valley wine pricing.
I wanted a simple survey question and I was seeing how people might react to Napa Valley pricing. It is not a statistically significant sample as the sample population is relatively small. I have wondered as well as others what people think about Napa Valley pricing. I have looked for statistics of the average bottle pricing based on total inventory per vintage. I don’t think anyone has what that number might be. But might the perception indicate thoughts on Napa Valley bottle pricing via a survey?
I was surprised by the response of 53% of respondents said that price was “Too Expensive.” “Too Expensive” and “Expensive” at 88% response rate is telling of a perception about the region. I had my thoughts and I did expect that my perception and other were going to be different i.e. I expected most people to say “Accurately Priced.”
Obviously red and Cabernet more expensive than white and Chardonnay or Sauvignon Blanc. I wonder about the pricing structure of Napa Valley Cabernets and I do think that there are perhaps pricing ceilings and floors of Cabernet. Basically is a Cabernet Sauvignon under a $100 a bottle commands less respect than those above $100 a bottle.
But think of it this way–and it may be easy to answer even if there are not total inventory weighted averages of other regions – Washington, Chile, Paso Robles, Bordeaux, etc. What is the most expensive region and what regions are viewed as high quality and accurately priced,
I am not suggested that the higher bottle price point the better wine or better wine region. The danger of averages of bottle price points might put a wine region in not just competition but a new ‘Judgement of Paris’ might question current wine region perceptions of not just Bordeaux or Napa but total well-regarded regions.
While price floors can be dealt with more easily that price ceilings. I do think there are limits for regions on pricing more than on individual producers.
What are your price perception of Napa Valley Cabernet’s or other Cabernet regions?
Please leave your comments.
James the Wine Guy
Demystifying Wine…One Bottle at a Time from all wine regions around the world.
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