Napa Valley Wine Prices – James Melendez

In a very simple one question survey I asked about Napa Valley wine pricing.

I wanted a simple survey question and I was seeing how people might react to Napa Valley pricing.  It is not a statistically significant sample as the sample population is relatively small.  I have wondered as well as others what people think about Napa Valley pricing.  I have looked for statistics of the average bottle pricing based on total inventory per vintage.  I don’t think anyone has what that number might be.  But might the perception indicate thoughts on Napa Valley bottle pricing via a survey?

I was surprised by the response of 53% of respondents said that price was “Too Expensive.”  “Too Expensive” and “Expensive” at 88% response rate is telling of a perception about the region.  I had my thoughts and I did expect that my perception and other were going to be different i.e. I expected most people to say “Accurately Priced.”

Obviously red and Cabernet more expensive than white and Chardonnay or Sauvignon Blanc.   I wonder about the pricing structure of Napa Valley Cabernets and I do think that there are perhaps pricing ceilings and floors of Cabernet.  Basically is a Cabernet Sauvignon under a $100 a bottle commands less respect than those above $100 a bottle.

But think of it this way–and it may be easy to answer even if there are not total inventory weighted averages of other regions – Washington, Chile, Paso Robles, Bordeaux, etc.  What is the most expensive region and what regions are viewed as high quality and accurately priced,

I am not suggested that the higher bottle price point the better wine or better wine region.  The danger of averages of bottle price points might put a wine region in not just competition but a new ‘Judgement of Paris’ might question current wine region perceptions of not just Bordeaux or Napa but total well-regarded regions.

While price floors can be dealt with more easily that price ceilings.   I do think there are limits for regions on pricing more than on individual producers.

What are your price perception of Napa Valley Cabernet’s or other Cabernet regions?

Please leave your comments.




James the Wine Guy

Demystifying Wine…One Bottle at a Time from all wine regions around the world.

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About James Melendez

II love wine and business. I am obsessed with the subject, the art, the history, the sciences, organization management, and making things less complex I have been a former national wine marketing manager for a large off-premise food and wine retailer (280+ retail locations in 30 US States); the love for wine taught me the good practice of using the best methodologies to right side a business which unto itself is complex. Further complexity is wine. Wine simple to enjoy and yet profoundly complex because of many factors: Many grape varieties States of wine: sparkling, still and fortified wines Vintage Blends Regions/AVAs/DOCs etc. Many producer styles Many producers Limited supply Limited and often restricted distribution My experience is still a lot of intimidation with respect to wine. Wine means many things to many people; status, fear, success, ‘you’ve arrived’, enjoyment, good times, tradition and even ceremony. I have consulted with wine producers and association. I have spoken on Wine and Social Media, Wine and Video and The Business of Wine in conferences in the United States and Europe. Beer and spirits do have the same dynamics–there are many producers but compared to wine there is no other consumer product like it. I have been writing about since November 2006 on my site and I have over 2,890 wine videos on my YouTube channel talking about general wine subject matter as well as specific educational topics on wine and reviews. I have been a wine judge and have traveled to many wine countries in the new and old world. Wine has taken me to great places. Life is tough for most of us and it is nice to celebrate life with those near and even far. What wine is really about is sitting around a table with family and friends raising your wine glass and saying—to life! I love to write about travel, food, technology and business–please subscribe! Salute, *** A plethora of wine reviews from wines regions around the world. Read more of my wine © 2020, 2018, 2017, 2010 James P. Melendez – All Rights Reserved.
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1 Response to Napa Valley Wine Prices – James Melendez

  1. Pingback: Napa Valley Cabernet Sauvignon Pricing – Is A Price Revision Coming? | James the Wine Guy

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