This Week in Wine February 17, 2019 – James Melendez

January is a great month–slower than the remainder of the year.  I know that it is when I need to get my online learnings done, read all that I want to read because there will be no time for anything else during remainder of year.  It is a strange annual rhythm but I am glad I pay attention and not let time wander away.


There is no perfect media and I know I have two different audiences in terms of writing (here) and video.  There is no mixing of audiences – some overlap but a minority–maybe 10%.  Hence writing and videoing about wine is always being behind where you want to be.  I know as comparing myself and listening to other wine writers they describe as being reminded  about assignment is overdue.  I for the most part have every rarely have had that happen.

One thing I want to do is complete an article in a well-known publication.  I love to write and share a perspective or highlight a subject that can be of value to a reader.  I am pitching.  If you have any suggestions let me know!


I have finally plotted all my 2,500+ videos for click rate and have found a very interesting curve that I call the “wine video evergreen curve” simply how do click rates do over time (it is a metric that is known to both viewer and producer).  Since I have a lot of data points and an intuition how things were progressing — I wanted a more in depth viewing and understanding and to share that.  Newer videos don’t operate the way it does for YouTube vloggers.  General vloggers successes is opposite of this curve–they do well in the very beginning and taper over time rapidly.  Also this content does not age well–simply because vloggers date their content; their content is based on a reality show of themselves but doesn’t make for long shelf life–it is not evergreen.  Below is a curve of my evergreen video content on YouTube.

I was compelled to do this because a well-known Napa Valley producer turned away my sample request of just one of their wines because they said they wanted print only articles about their wines.  Hence this shows/depicts overall performance for the video skeptic.

I wanted to highlight  what evergreen content is and how it performs over time and I was wanting to show this to not just to wine producers and PR communities; I also wanted to highlight this to the evergreen video producer community.

Wine is the only consumer product that is as complex and enjoyable as it is.  And yet presence of wine on video hardly covers the entire subject – if the cover rate was 1% I would be surprised–I suspect it is a fraction of 1%.


For my current wine cravings: I have had a particular craving for white Pinot Noir–truly as rare as rubies but I adore it.  I am also very much wanting to taste more Frappato and Sangiovese.  Sunday night 24-February is the Academy Awards: a sparkling wine/Champagne only zone for me.  And always for me drier is better–Extra Brut and Brut Nature s’il vous plaît.

I hope you have had a great week and wish you a great week to come!

Let me know what sparkling wines and Champagne you will open up.

My latest video:



James the Wine Guy

Demystifying Wine…One Bottle at a Time from all wine regions around the world.

© 2019 James Melendez / James the Wine Guy— All Rights Reserved – for my original Content, drawings, art work, graphs, photographs, logo, brand name, rating, rating, taxonomy, graphic and award and designs of James the Wine Guy.  James the Wine Guy is also on Facebook, Twitter and most major social medias.

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About James Melendez

I love wine and have had the privilege of working in the wine trade as a senior national wine marketing manager for a wine, food and home goods retailer in 30+ US States. I executed into making wine experiential and made 'wines of the world' programme work in a highly regulated framework for a successful business proposition. My "wine" site also incorporates those categories intimately involved with wine such as food, travel and lifestyle. This site incorporates my many dimensions of interest. I love to review and also talk about many aspects of wine. I have been privileged to visit many wine countries and find them enthralling no matter how many times I visit. I love all aspects of wine: viticulture, history, winemaking, brand development, wine regions and many more aspects. This is a living tradition that needs documentation, education, reporting and reviewing. Do I have favourite varieties and styles? I love so many varieties and often it is situational and yet there are time honoured wines that I anticipate and I am passionate about. I like all colours of wine and all styles. I have had a mad passionate affair with sparkling wines and they are always top of mind. Wine nourishes our soul and is the key to connecting with other people at our dinner table. Salute, James © 2014, 2017 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy. James the Wine Guy also on Facebook, Twitter, Instagram, LinkedIn, and other social medias.
This entry was posted in Champagne, Frappato, Sparkling, White Pinot Noir, Wine and Video, Wine Videos, YouTube. Bookmark the permalink.

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