Why No Large Wine Shows in US? – James Melendez

It is a surprise there are no major wine shows like Prowein, Vinitaly, or Vinexpo in the United States.  I know there has been an effort to have a Vinexpo and finally in March 2018 it will return to a New York edition.  Where are there no large wine shows in the United States?

I do think the world’s largest wine market could have a west coast major wine show–either a franchise of a major European wine event or a home grown one.

Because the US is the world’s largest wine market is an opportunity for trade and media to gather in one city per year.  The idea of this germinates in a place to show a producers wines from the US and wines from abroad and those seeking importers to pick up new producers this could be a productive place to do this. And it could help as a venue for export for domestic producers for international markets.

The current way international producers come to the US is a respective tour which do not always go the same cities every year (only exception would be New York).  There is an Australian tour coming to the US but missing San Francisco.  I wish I could attend a nearby tour stop such as Los Angeles but I do not have the time to go to for one tour of one wine region.  I would have time if it were a large multi-day and many regions show.

San Francisco has many wine events especially for specific wine regions or categories such as Rhone varieties, Pinot Noir, North American Iberian varieties, etc. The peaks and valleys of these specialised events is not fatigue necessarily on event attendee but with the producers–it can be costly to attend many events to pour wines versus fewer events.  It is not just the cost of the wines but in terms of personnel, cost of the event itself and even travel expenses.

I think there is much to be gained for both participant and attendees for a Prowein, Vinexpo or Vinitaly in the Western U.S.  San Francisco for example has a strong interest in wine events from trade, media and a very strong interest from consumer who like to make discovery of new producers and wines.

San Francisco is a city with where venues are quickly disappearing and those that still exist can be expensive and even more difficult is how difficult is to do a wine event in California in general due to ABC regulation.  Even though super tall towers (Salesforce Tower, Oceanwide Centre and other towers) are being built in San Francisco sadly open space and event space is not on any future plans.  If current trends continue we may see a decreased capability of fewer wine events in San Francisco.  But a large wine event could happen and may be economically viable if this event could use convention centre space.

But for a true discovery of producer by trade, media and consumer is the continuation of wine events; even if more of a consolidation to help bolster the capability of having a rich and durable year-over-year wine show.



James the Wine Guy

Demystifying Wine…One Bottle at a Time from all wine regions around the world.

Wines courtesy of producer.

© 2017 James Melendez / James the Wine Guy— All Rights Reserved – for my original Content, logo, brand name, rating, rating graphic and award and designs of James the Wine GuyJames the Wine Guy also on Facebook, Twitter and most major social medias.

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About James Melendez

I love wine and have had the privilege of working in the wine trade as a senior national wine marketing manager for a wine, food and home goods retailer in 30+ US States. I executed into making wine experiential and made 'wines of the world' programme work in a highly regulated framework for a successful business proposition. My "wine" site also incorporates those categories intimately involved with wine such as food, travel and lifestyle. This site incorporates my many dimensions of interest. I love to review and also talk about many aspects of wine. I have been privileged to visit many wine countries and find them enthralling no matter how many times I visit. I love all aspects of wine: viticulture, history, winemaking, brand development, wine regions and many more aspects. This is a living tradition that needs documentation, education, reporting and reviewing. Do I have favourite varieties and styles? I love so many varieties and often it is situational and yet there are time honoured wines that I anticipate and I am passionate about. I like all colours of wine and all styles. I have had a mad passionate affair with sparkling wines and they are always top of mind. Wine nourishes our soul and is the key to connecting with other people at our dinner table. Salute, James © 2014, 2017 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy. James the Wine Guy also on Facebook, Twitter, Instagram, LinkedIn, and other social medias.
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