I am going to start writing more wine reviews than video wine reviews. I am going to do so as I have given a lot of my time for my YouTube wine channel I don’t get a lot of credit or support. I was looking for a recipe and accidentally clicked upon a guy doing a mediocre production with 50k hits on a pot roast. A pot roast video at 50l hits?!?! I do have one tech video over 40k clicks which feels great and oh by the way–it was accidental–I though it was a sleeper video-as it turns out people need a solution for a tech problem they were having.
Wine on YouTube is a sleeper and has always been so–never mind that beer and spirits do quite well–depends on video producer but in general there is much more interest.
I think my head on the nail is that smaller production wines are going to get fewer clicks… also, there are so many more wines produced on a yearly based as compared with beer or spirits. There is a wine video consumer–they just don’t know where to look with this monolith of a subject matter. When they know of a producer and they don’t find a video–guess what happens—they stop looking. They stop being curious on line because their searched have yielded nothing they are seeking. I get it why consumers give up on wine videos.
I am NOT giving up on wine videos. I am going to be more strategic. I think anytime someone sends me a sample the expectation is not just a review but a video review. Well a video review takes much more time to do than a written review. My fellow reviewers spend much less time per wine than I do and they are expected to do anything else.
I don’t get paid to do a wine video and the time expended has been great. While I have never promised a review of every wine I get I certainly have not promised I’ll make a wine video. I am having to be more strategic with increasingly less time that I have and especially a full table of wine all the time. I am both back logged in terms of what I have on my tasting table as well as what videos I have already filmed. At this rate I cannot never catch up or even have time to producer general or education subject matter videos on wine.
I do think my written wine review counter parts get much more equity than I get. I will expect producers to do their part when I do a video and after all it is with respect to the time I give for free. I expect producers to do what they should be doing in their own interest–promote the videos they do receive–via a like, a retweet, share the posting after all it is in their sole economic benefit not mine. I have notice some producers don’t even follow me on Twitter or other social media.
Just like a wine producer, PR or marketing group, I just need to be more strategic and I have started to communicate to PR, marketing groups or wine producers themselves when I see both an opportunity to not just promote but also to support me trying to promote their product.
I have always been responsive to producers, PR and marketing agencies. When I have been asked if I have reviewed their wines more often than night I send them the link. I have given value to producers and will continue to do so.
I remember I was on a conference call and one person I meet said hew as putting enormous hours into one wine video. I gave some experience points and stayed away from being preachy but there can be a rude awakening to the world of wine video content and expectation for clicks.
I love wine videos and videos in general and perhaps some day I can make a living at it. I just need to click on any food, beer or spirits producer to continually inform and be inspired. And someday and it is not a new years resolution I will bring content back into check.
James the Wine Guy
Demystifying Wine…One Bottle at a Time from all wine regions around the world.
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