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Month July 2016

So Many Wines: Never at a Loss of Content to Write or Video – James Melendez

busy

I have never have a shortage of topical matter to write and to complete video.  I think some subject matters there might be a struggle.  The opposite struggle exists for thoughtfully writing about wine and the time to do it.

No other consumer category is like wine–a strange and compelling product–strange in that there are a plethora of wines multiplied by vintage, vineyard, region and cuvée to name a few features.  My intention has been to write and video wine content (as example: a wine review of the same bottle) as I believe I do not always have the same audience–the audience self selects the media type they prefer – written or video.  I am constantly struggling to produce content–I don’t know where to begin and how to do this all in a timely manner.  I do get the occasional “where is the video review” query though I do not promise to complete a review either written or video.  I got one from a PR agency recently asking “are you going to review the wines or not?”  I often get an email before a sample is sent and I disclose that I may be traveling or to wait a certain time before sending.  But sometimes I just get a sample being delivered.  For this particular agency, I was going to review because the wines were compelling and I wanted to do that.  I, of course, did change when I was going to review these wines as I had a big queue and would get to them as soon as I reviewed previous receipts.

I rarely get an inquiry of this nature and when I do it is that I have often already produced the video or written piece.  I was taken aback by such a query–I didn’t want to not produce a video if it was for the agency itself I might not have based on the aggressiveness of tone.  I think this particular PR agency thinks all wine reviewers/writers are either paid or love doing things for free 24/7 or just because they are presenting them I’ll do it.  99% of all other PR agencies have had a very professional touch and have never made me feel I had to do something or they directed any piece I have ever written.  

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I don’t think anyone knows how many wines are produced today–but it easily 10x what it was a generation or two ago.  There are not enough publication or wine writers or videographers to cover everything.  And some wines receive multiple reviews and some of that is based on sampling programmes.  I don’t rely on samples and like the independence of acquiring wines on my own additionally and I am also gifted a good number by friends.  

I have looked at how I can cover more regions and varieties and am developing a method to review all wine regions of the world.  I have held back on samples when I get too full of one region because I have them staring at me on my review table and have been over assorted in some regions.

I have never thought I would only review one or a small handful of varieties or concentrate on one region.  Of all of the “specialist” I have met there seems to be a regret when doing so.  I think wine as a subject matter can best be addressed as a whole and not to only specialise in a region or two or only in a set of varieties.  I think for me it is the betrayal of my intellect if I only specialise in just one region.  Now for the people who do – it is their choice and I am not criticizing them but it is not my style or wish.

I have only excluded one variety in my sample policy and that is Petite Sirah.  I do not love Petite Sirah and it is something that I no longer want to do.  I still review every other wine variety except Petite Sirah.  I have had almost no comment on that choice.  I would love to see what people think.

Some people think all I do is review wine as my job–unfortunately–that is not the case.  I am sure I could produce substantially more content.  Being a full time reviewer is hard unless you have a site that produces ad revenue or other income streams.  

The only thing I can do is to continue to write and video and when I look at the blogger or vlogger sphere I am in rare company as I know I am top tier producer and that I know not every is producing at the same rate.  It is all about discover and finding patience with oneself and that others find in you as well.

Salute!

James

James the Wine Guy

Demystifying Wine…One Bottle at a Time from all wine regions around the world.

© 2010, 2014, 2016 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy.

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Is there an Ideal Colour for Rosé? James Melendez

Rose

Is there an Ideal Colour for Rosé?

Well…. that is two questions:

Is there an ideal colour for Rosé: NO

Is there an idealised colour for Rosé: YES

I’ll start with the yes, first and foremost I do not believe there is one correct colour.  So many people get wrapped around a tree when they believe that a Provence coloration is the perfect and ideal colour.  That without the Provence pigment all Rosés are less than ideal.  Idealise other things that are worthy of it: world peace, cures for diseases and sensible work environments and great jobs to name a few.  Dramatic?  Maybe.  But many people believe in only one stylized colour–the very pale pink.

Why is this of concern or at least note?  Last month I talked with a large number of wine importers and distributors and a common theme was buying Rosé and concern of selling deeper hued Rosé.  I asked what the problems were with darker hues and it was that anything too deep in colour doesn’t sell.  Now the importers and distributors were not just from the US but also all around Europe.

I thought why should one style influence other producers around the world.  I think many consumers are seeking dry Rosé and I do think many writers and reviewers have over time had a love affair with Provence Rosé hence the influence does rub off.

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Now onto the raison d’etre for this article: Is there an ideal colour for Rosé: NO

I do prefer only dry Rosé – though I have seen pallet of the sweet pink stuff at a warehouse retailer near you.  I do think thoughtful producers are giving us good and sometimes great dry Rosé wines both sparkling and still.  I don’t get hung up nor should you on colour alone.  In fact, I love to taste multiples of the same variety Rosé and I can see that skin contact and hence the colour itself is affected–and there is an influence to the characterisation.  I do love a mid-hue colour that I call cathedral stained glass window.  And I also must declare that, of course, I love Provence Rosé – I never put down one style in place of another–I see beauty in many wine styles sans sweet wines when they are not dessert wines.

I do think wine makers someday will be freer to make the colour of Rosé the colour they want it to be and that wine importers/distributors won’t hesitate to make a buy.  I hope this article encourages you to try different hues of Rosé and you will be instrumental in that some day this won’t even be a topic.

Until then enjoy your Rosé the way you want to enjoy them.

Salute!

James

Demystifying Wine…One Bottle at a Time from all wine regions around the world.

Read more of my wine reviews:   WORDPRESS

© 2016 James Melendez / James the Wine Guy— All Rights Reserved – for my original content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy and photographs.   If you have any questions or comments please let me know.

James the Wine Guy also on Facebook, Twitter and most major social medias.

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State of Wine Producers and Wine Promotional Groups in Regards to Wine Video and Blogs

I write this as a both a wine writer and videographer to both producers and wine promotion groups.  I think wine articles and video I create aren’t leveraged by the producer or wine promotion groups*.

What I mean by promotion is wine producers should maximize their investment in both the written form (blogs) and the video medium as well from people who write or video about their wines or about their site, facilities, events, etc.   After all many wine producers give samples and I think there is an expectation of a review.  While brands like Wine Spectator, Parker, Wine Enthusiast are often utilised for the point scores they give many more people who write about respective wines aren’t leveraged not even for their point scores let alone their content.  I do have a great number of wine producers who have featured me on their website, my point scores that I have given in tasting rooms, and tweet, retweeting and liking Tweets or videos on YouTube.  Out of over 2,300 wine videos I think only a small percentage take the opportunity to leverage content.  I have easily over 75% of what I have talked about not leveraged the brand I am reviewing–no Tweet, no mention and not take the time to recognise the content.  This is by no means a ‘please acknowledge me’ plea it is why not as a producer or a wine promotion group use this material—it’s free promotion and publicity.  I think many producers and wine region promotional groups are unaware of content–especially if I buy wine and it is not given by a sampling program.

Basically many online wine writers and videographers are giving away a valuable product for free. Here are so basic suggestions to have producer to leverage content that is about their product:

For Producers

  • Google Alerts – input your labels to see what might be out there
  • In addition to RT the content producers Tweet/video send your own out
  • Give a like and share the video – a meaningful touch to help video get a better return on search and it also shows support.  Producers are often aware of video but incredibly don’t watch the video of their product–even if the video content is positive
  • Subscribe to person who just completed a video on your wine – perhaps another video of your product will be featured
  • Add to your website under a “latest press” section – the accolade, a link to video or article
  • If you or your PR agency didn’t give sample–perhaps this person might be good to feature in future sampling drops
  • Bring up video in staff meetings and have people give a like a share

Here is for what wine promotional groups/trade groups to leverage content about their regions:

For Wine Promotion Groups

  • Add your region in Google Alerts – might be interesting how much talk is happening about your region or not; if not you have a great opportunity
  • Give a like of video and share video
  • List this in your websites accolades or press section
  • Follow producer on Twitter; there are many wine regions–a great way of showing support and engagement.
  • Subscribe to channel and see what they will be producing in future

And here is what wine video producers and wine articles/blogs can do to also promote content being produced:

For Video and Article Producers

  • Tweet your article; include the producer’s handle, PR agency (if they have one) and wine promotion group handle
  • Give a like to your video–you are allowed to vote for your own video – so take advantage of that and also all of your channels are allowed one vote–so use all that are available to you
  • Include information on producer in description and other information of interest about product or producer
  • Just because you published a video–your work is not done; having a vast bank is time consuming but it is also an advantage to have a wealth of information to retweet and re-promote
  • Continue to promote your video not just one time job but ongoing; just because you tweeted once doesn’t mean your community has seen nor does it mean that an interested party has seen it
  • Add to the respective playlists; playlists in YouTube are important; make sure they line with as many helpful playlist descriptors as possible; also you can enable an “auto add” function to search content and add automatically to playlist; and auto add’s will only search for exact information including diacritics – hence add one line with diacritics and one without
  • If they you built it doesn’t mean wine producer saw your content nor did the PR agency; you can send an email just incase they they didn’t RT or like your Tweet; I have had countless people contact me and I let them know I had already published
  • You can also add your video to any of your written article for a maximum impact
  • If you are producing videos–make them concise and easy to understand i.e. add a point score; make sure you do not have any file names in your title name (I see this often and instead of hitting play I run to any other video producer).
  • Videos should have an intro and outro
  • Video content should be edited; no one wants to see camera move around touch much, uninteresting or even irrelevant material; edit video for watchability
  • Play some music in video
  • Written articles–include photos that you have taken and if you have completed article–add it!

I believe that wine videos and the wine blogs and articles are truly not activated–what I mean by this is that a lot of content but there is relatively no community to support and collaborate with each other.  And I think many people built their content and expect people to just open it immediately; while opening content is a big ask—have a relevant title.  As mentioned above I have seen people using a file name instead of the subject matter of video.  No one will view these videos.  

When I say community in the video world it is people not reaching across the aisle and asking someone to appear in video.  I have asked many people to be in my video and they are not comfortable–hence I will only include video that want to be in my video.  Vlogging videos have been very popular and have perfect many aspects including collaboration to cross promote each other’s channel.

There is relatively little collaboration in the YouTube world as it relates to wine and it shows–it is a sleepy category but one where I think there is an opportunity for many more hits.  I use my example–my most popular wine video has nearly 5,000 hits and of course many in the double digits.  All of my top ten are north of 1,000 and say why not for an even higher percentage of my videos.  

So let’s get on this category and move it to another level–active engagement on all parties is needed for both the wine, wine article, video consumer to embrace the medias.  Built it and they will come is not a recipe of engagement but one of the current state.  I think if many beverage arts videos are nicely popular–why not wine?

*Example of a wine promotion group are groups like:

  • LoCA Lodi Wine Grape Commission http://www.lodiwine.com
  • Oregon Wine: www.lodiwine.com
  • Wine Country Ontario: winecountryontario.ca
  • Rías Baixas – www.riasbaixaswines.com/

And there are many more out there.

Salute,

James

Demystifying Wine…One Bottle at a Time from all wine regions around the world.

Read more of my wine reviews:   WORDPRESS

© 2016 James Melendez / James the Wine Guy— All Rights Reserved – for my original content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy and photographs.   If you have any questions or comments please let me know.

James the Wine Guy also on Facebook, Twitter and most major social medias.

Follow, subscribe, like, browse:

TWITTERFACEBOOKGOOGLE+VIMEOLINKEDFLICKRpinterestWordpressYOUTUBETUMBLR