There are Simply Too Many Wine ‘Days’ – James Melendez

World Wide Wine Day Rev

There are simply too many wine days–the wine days I speak of days marking Tempranillo, Cabernet, Sauvignon Blanc, Zinfandel etc.  I am pro wine and for wine promotion.  I am for all of the organising bodies who have developed each of the days.  And I still think there are too many “days of” celebrations.

Not only are there too many wine days there are too many promotional product days from donuts to oysters to books from the known to the obscure.   I am a fan of Tempranillo, Cabernet Sauvignon, Sauvignon Blanc, Albariño, Grenache, Malbec, Merlot, and Zinfandel (too name a few) and I am not picking on this beautiful varieties.  I created World Wide Wine day to recognise all varieties as a more inclusive “Day of” celebration.  I started this day in 2011 for each July 1.  The idea was to celebrate and focus on wine; all varieties, all regions and all styles–July 1 is a way to look back and to look forward–it is the middle of the year.  I thought there was potential but after half a decade I know there is little interest.  I do not think there is a tipping point.  I wonder if the varieties I just mentioned have the traction they want?  I would say probably not.  I think there is a severe fatigue on “Day of” celebration are so overwhelmed with a day for everything.  And with wine–as I saw on Twitter someone said “Isn’t every day wine day.”  I think there is merit to that comment.  I think it can be a day to remind someone about say Albariño but it may not necessarily make me open a bottle on this day–I may open on another day.  I also think there are many varieties that are wondrous and will never have their day: Nebbiolo, Negroamaro, Aglianco, St. Laurent, or Schioppettino amongst others.

My page on Facebook has a small “like” base of 500+ and is gaining at a higher rate than my own presence on Facebook (James the Wine Guy).  But I do expect that my own presence will eclipse World Wide Wine day at some point.

I think “days of” have a limited appeal and marketability–I don’t detract and on occasion I’ll open up a bottle on those days especially if I have a sample.  I do think thought that every day is a wine day.  So open up a bottle of what you want to open.



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About James Melendez

II love wine and business. I am obsessed with the subject, the art, the history, the sciences, organization management, and making things less complex I have been a former national wine marketing manager for a large off-premise food and wine retailer (280+ retail locations in 30 US States); the love for wine taught me the good practice of using the best methodologies to right side a business which unto itself is complex. Further complexity is wine. Wine simple to enjoy and yet profoundly complex because of many factors: Many grape varieties States of wine: sparkling, still and fortified wines Vintage Blends Regions/AVAs/DOCs etc. Many producer styles Many producers Limited supply Limited and often restricted distribution My experience is still a lot of intimidation with respect to wine. Wine means many things to many people; status, fear, success, ‘you’ve arrived’, enjoyment, good times, tradition and even ceremony. I have consulted with wine producers and association. I have spoken on Wine and Social Media, Wine and Video and The Business of Wine in conferences in the United States and Europe. Beer and spirits do have the same dynamics–there are many producers but compared to wine there is no other consumer product like it. I have been writing about since November 2006 on my site and I have over 2,890 wine videos on my YouTube channel talking about general wine subject matter as well as specific educational topics on wine and reviews. I have been a wine judge and have traveled to many wine countries in the new and old world. Wine has taken me to great places. Life is tough for most of us and it is nice to celebrate life with those near and even far. What wine is really about is sitting around a table with family and friends raising your wine glass and saying—to life! I love to write about travel, food, technology and business–please subscribe! Salute, *** A plethora of wine reviews from wines regions around the world. Read more of my wine © 2020, 2018, 2017, 2010 James P. Melendez – All Rights Reserved.
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