Value and social media is a rare topic and I cannot recall seeing such an article before (though it probably exists somewhere). Being a wine writer, journalist, videographer, and judge it makes me wonder why this isn’t a bigger topic. When I look at the traditional wine “bloggers” and other personalities I don’t see any of material on what each brand offers both reader and producer. What do I give in response to my exposure to wine. I do receipt samples and in the same breath I will also say I have purchased a fair number myself.
I do think producers who sample their product with writers/bloggers may expect a best return on their marketing dollar (or other currency). I don’t think when I receipt a sample that it is to kick back, open up and pour away. I do think there is an expectation of a review or at least a very minimum of a comment. I like many wine writers or publications don’t always agree that every bottle receipted will culminate in a wine review either and I post in my sample policy. But I do believe that not all wine samples distributed are treated in the same manner and this gets back to value. Does wine reviewer optimize the samples given?
First, I’ll begin why I may not review every single wine I get. Some reasons: I have receipted a wine where the wine closure failed (rare but it does happen) and I of course notify sender. Another reason is that I have a wine that is a mass market wine which I may review but most likely will not–the reason–simply there are plenty of reviews of well known brands. I also might receipt a low quality wine that is not in my brand’s scope and I will not review. And I will not accept a private label brand for a wine retailer or supermarket. I do hope a wine can be much more available than at one retailer.
I hear from other wine writers where they are constantly asked by producers or PR people where are the reviews. I do get this occasionally and often I have complete review and refer those individuals back to the media where the review is posted. So this is my marker if I am behind in my reviews or not.
Here is my value proposition:
- Either a written or video review (possibly both – hard time find time to do both)
- Post videos on my JamesTheWineGuy channel
- Classify in the specific categories (example for an Chianti Classico wine – place in Playlist: a) Italian wines b) Chianti c) Sangiovese
- Utilise best practices for my YouTube channel
- These can and often change due to emphasis or de-emphasis of alogorithim
- Post videos on my Facebook like page
- Share on Twitter, Pinterest and LinkedIn
- Asking my community to give a like and share the videos they see
- Also engaging community about their thoughts on the wines I have reviewed
- I also give fair and balanced reviews of all wines
- Also, try to point consumer when they ask about the wine or point back to producer or retailer
I think it is important to give a “At a Glance” view of my value proposition as it is about demonstrating what my brand contributes. The thought I would like to leave you is that I offer a rich value proposition. Any comments and questions, please post them or share on social media.
Demystifying Wine…One Bottle at a Time from all wine regions around the world.
Wines courtesy of Côtes du Roussillon.
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