James the Wine Guy’s Value Proposition 2016

Value and social media is a rare topic and I cannot recall seeing such an article before (though it probably exists somewhere).  Being a wine writer, journalist, videographer, and judge it makes me wonder why this isn’t a bigger topic.  When I look at the traditional wine “bloggers” and other personalities I don’t see any of material on what each brand offers both reader and producer.  What do I give in response to my exposure to wine.  I do receipt samples and in the same breath I will also say I have purchased a fair number myself.

I do think producers who sample their product with writers/bloggers may expect a best return on their marketing dollar (or other currency).  I don’t think when I receipt a sample that it is to kick back, open up and pour away.  I do think there is an expectation of a review or at least a very minimum of a comment.  I like many wine writers or publications don’t always agree that every bottle receipted will culminate in a wine review either and I post in my sample policy.  But I do believe that not all wine samples distributed are treated in the same manner and this gets back to value.  Does wine reviewer optimize the samples given?

First, I’ll begin why I may not review every single wine I get.  Some reasons: I have receipted a wine where the wine closure failed (rare but it does happen) and I of course notify sender.  Another reason is that I have a wine that is a mass market wine which I may review but most likely will not–the reason–simply there are plenty of reviews of well known brands.  I also might receipt a low quality wine that is not in my brand’s scope and I will not review.  And I will not accept a private label brand for a wine retailer or supermarket.  I do hope a wine can be much more available than at one retailer.

I hear from other wine writers where they are constantly asked by producers or PR people where are the reviews.  I do get this occasionally and often I have complete review and refer those individuals back to the media where the review is posted.  So this is my marker if I am behind in my reviews or not.

Here is my value proposition:

  • Either a written or video review (possibly both – hard time find time to do both)
  • Post videos on my JamesTheWineGuy channel
    1. Classify in the specific categories (example for an Chianti Classico wine – place in Playlist: a) Italian wines b) Chianti c) Sangiovese
  • Utilise best practices for my YouTube channel
    1. These can and often change due to emphasis or de-emphasis of alogorithim
  • Post videos on my Facebook like page
  • Share on Twitter, Pinterest and LinkedIn
  • Asking my community to give a like and share the videos they see
  • Also engaging community about their thoughts on the wines I have reviewed
  • I also give fair and balanced reviews of all wines
  • Also, try to point consumer when they ask about the wine or point back to producer or retailer

I think it is important to give a “At a Glance” view of my value proposition as it is about demonstrating what my brand contributes. The thought I would like to leave you is that I offer a rich value proposition.   Any comments and questions, please post them or share on social media.

Thank you,

James

Demystifying Wine…One Bottle at a Time from all wine regions around the world.

Wines courtesy of Côtes du Roussillon.

Read more of my wine reviews:   WORDPRESS

© 2016 James Melendez / James the Wine Guy— All Rights Reserved – for my original content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy.   If you have any questions or comments please let me know.

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About James Melendez

II love wine and business. I am obsessed with the subject, the art, the history, the sciences, organization management, and making things less complex I have been a former national wine marketing manager for a large off-premise food and wine retailer (280+ retail locations in 30 US States); the love for wine taught me the good practice of using the best methodologies to right side a business which unto itself is complex. Further complexity is wine. Wine simple to enjoy and yet profoundly complex because of many factors: Many grape varieties States of wine: sparkling, still and fortified wines Vintage Blends Regions/AVAs/DOCs etc. Many producer styles Many producers Limited supply Limited and often restricted distribution My experience is still a lot of intimidation with respect to wine. Wine means many things to many people; status, fear, success, ‘you’ve arrived’, enjoyment, good times, tradition and even ceremony. I have consulted with wine producers and association. I have spoken on Wine and Social Media, Wine and Video and The Business of Wine in conferences in the United States and Europe. Beer and spirits do have the same dynamics–there are many producers but compared to wine there is no other consumer product like it. I have been writing about since November 2006 on my site and I have over 2,890 wine videos on my YouTube channel talking about general wine subject matter as well as specific educational topics on wine and reviews. I have been a wine judge and have traveled to many wine countries in the new and old world. Wine has taken me to great places. Life is tough for most of us and it is nice to celebrate life with those near and even far. What wine is really about is sitting around a table with family and friends raising your wine glass and saying—to life! I love to write about travel, food, technology and business–please subscribe! Salute, *** A plethora of wine reviews from wines regions around the world. Read more of my wine reviews:jamesthewineguy.wordpress.com © 2020, 2018, 2017, 2010 James P. Melendez – All Rights Reserved.
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1 Response to James the Wine Guy’s Value Proposition 2016

  1. Pingback: James the Wine Guy Value Creation, Marketing and Business Proposition 2018-2019 | James the Wine Guy

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