James the Wine Guy’s Value Proposition

Value and social media is a rare topic and I cannot recall seeing such an article before (though it probably exists somewhere).  Being a wine writer, journalist, videographer, and judge it makes me wonder why this isn’t a bigger topic.  When I look at the traditional wine “bloggers” and other personalities I don’t see any of material on what each brand offers both reader and producer.  What do I give in response to my exposure to wine.  I do receipt samples and in the same breath I will also say I have purchased a fair number myself.

I do think producers who sample their product with writers/bloggers may expect a best return on their marketing dollar (or other currency).  I don’t think when I receipt a sample that it is to kick back, open up and pour away.  I do think there is an expectation of a review or at least a very minimum of a comment.  I like many wine writers or publications don’t always agree that every bottle receipted will culminate in a wine review either and I post in my sample policy.  But I do believe that not all wine samples distributed are treated in the same manner and this gets back to value.  Does wine reviewer optimize the samples given?

First, I’ll begin why I may not review every single wine I get.  Some reasons: I have receipted a wine where the wine closure failed (rare but it does happen) and I of course notify sender.  Another reason is that I have a wine that is a mass market wine which I may review but most likely will not–the reason–simply there are plenty of reviews of well known brands.  I also might receipt a low quality wine that is not in my brand’s scope and I will not review.  And I will not accept a private label brand for a wine retailer or supermarket.  I do hope a wine can be much more available than at one retailer.

I hear from other wine writers where they are constantly asked by producers or PR people where are the reviews.  I do get this occasionally and often I have complete review and refer those individuals back to the media where the review is posted.  So this is my marker if I am behind in my reviews or not.

Here is my value proposition:

  • Either a written or video review (possibly both – hard time find time to do both)
  • Post videos on my JamesTheWineGuy channel
    1. Classify in the specific categories (example for an Chianti Classico wine – place in Playlist: a) Italian wines b) Chianti c) Sangiovese
  • Utilise best practices for my YouTube channel
    1. These can and often change due to emphasis or de-emphasis of alogorithim
  • Post videos on my Facebook like page
  • Share on Twitter, Pinterest and LinkedIn
  • Asking my community to give a like and share the videos they see
  • Also engaging community about their thoughts on the wines I have reviewed
  • I also give fair and balanced reviews of all wines
  • Also, try to point consumer when they ask about the wine or point back to producer or retailer

I think it is important to give a “At a Glance” view of my value proposition as it is about demonstrating what my brand contributes. The thought I would like to leave you is that I offer a rich value proposition.   Any comments and questions, please post them or share on social media.

Thank you,

James

Demystifying Wine…One Bottle at a Time from all wine regions around the world.

Wines courtesy of Côtes du Roussillon.

Read more of my wine reviews:   WORDPRESS

© 2016 James Meléndez / James the Wine Guy— All Rights Reserved – for my original content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy.   If you have any questions or comments please let me know.

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About James Melendez

I love wine and have had the privilege of working in the wine trade as a senior national wine marketing manager for a wine, food and home goods retailer in 30+ US States. I executed into making wine experiential and made 'wines of the world' programme work in a highly regulated framework for a successful business proposition. My "wine" site also incorporates those categories intimately involved with wine such as food, travel and lifestyle. This site incorporates my many dimensions of interest. I love to review and also talk about many aspects of wine. I have been privileged to visit many wine countries and find them enthralling no matter how many times I visit. I love all aspects of wine: viticulture, history, winemaking, brand development, wine regions and many more aspects. This is a living tradition that needs documentation, education, reporting and reviewing. Do I have favourite varieties and styles? I love so many varieties and often it is situational and yet there are time honoured wines that I anticipate and I am passionate about. I like all colours of wine and all styles. I have had a mad passionate affair with sparkling wines and they are always top of mind. Wine nourishes our soul and is the key to connecting with other people at our dinner table. Salute, James © 2014, 2017 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy. James the Wine Guy also on Facebook, Twitter, Instagram, LinkedIn, and other social medias.
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