#BBM Better Bottle Monday – Not a New Meaning; A New Application – James Melendez

Monday’s are days to either look at as an opportunity day for wine.  I often hear people talk about wine as being a Monday or Tuesday wine as very separate wine from Saturday. I also created a video to mark this day on my YouTube channel.

I don’t want an uninteresting wine just because it is a Monday–punishing me with Monday on top of a “Monday” wine.  Mondays are opportunities to lay the foundation for a great week ahead.  Celebrate that you made it through a tough Monday or delight in goodness in the glass even on a Monday.

My intention was not to say open that special vintage bottle of Champagne on Monday but open something that you might not normally open up.  Perhaps for you it might be a bottle of bubbly, a Barolo or something simple and delightful as an Alsace Pinot Blanc.


Now I am using #BBM is to highlight a particular wine and region versus just open something up.  It is both an alert and reminder as well as consider this wine and variety.

This week I featured: Michael Shaps Monticello Petit Manseng and saying “how about a Petit Manseng from Virginia”

Last week I highlighted Austrian Reds and pictured is Muhr-van der Niepoort Samt & Seide Blaufränkisch

It is important for to give a better meaning to #BBM and what better way than to give ideas for trying new wines and that I am sharing via many social media: Facebook, Twitter, Pinterest, and Instagram.

So far there seems to be a very positive response.  Maybe this will spur more people to give reminders and callouts for specific wines, regions and varieties.

Stay tuned for more!




Demystifying Wine…One Bottle at a Time from all wine regions around the world.

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About James Melendez

II love wine and business. I am obsessed with the subject, the art, the history, the sciences, organization management, and making things less complex I have been a former national wine marketing manager for a large off-premise food and wine retailer (280+ retail locations in 30 US States); the love for wine taught me the good practice of using the best methodologies to right side a business which unto itself is complex. Further complexity is wine. Wine simple to enjoy and yet profoundly complex because of many factors: Many grape varieties States of wine: sparkling, still and fortified wines Vintage Blends Regions/AVAs/DOCs etc. Many producer styles Many producers Limited supply Limited and often restricted distribution My experience is still a lot of intimidation with respect to wine. Wine means many things to many people; status, fear, success, ‘you’ve arrived’, enjoyment, good times, tradition and even ceremony. I have consulted with wine producers and association. I have spoken on Wine and Social Media, Wine and Video and The Business of Wine in conferences in the United States and Europe. Beer and spirits do have the same dynamics–there are many producers but compared to wine there is no other consumer product like it. I have been writing about since November 2006 on my site and I have over 2,890 wine videos on my YouTube channel talking about general wine subject matter as well as specific educational topics on wine and reviews. I have been a wine judge and have traveled to many wine countries in the new and old world. Wine has taken me to great places. Life is tough for most of us and it is nice to celebrate life with those near and even far. What wine is really about is sitting around a table with family and friends raising your wine glass and saying—to life! I love to write about travel, food, technology and business–please subscribe! Salute, *** A plethora of wine reviews from wines regions around the world. Read more of my wine reviews:jamesthewineguy.wordpress.com © 2020, 2018, 2017, 2010 James P. Melendez – All Rights Reserved.
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