The Power of Tequila and Video – James Melendez

When I did a search in YouTube for Avión Reposado Tequila I rank on the first page; often but not always in 2nd or 3rd place; not bad.  Interesting this particular video is higher than the brand Tequila Avión itself.  Sounds random or perhaps not a big deal but it some ways it is.

No one who doesn’t work for YouTube truly knows the algorithm and for good reason it constantly changes.  There is something sticky about the return of this entry in the search field.  I am not sure why this ranks highly—I also ranked higher than CNBC Mad Money interview of Ken Austin’s interview.  I was surprised.  I guess fewer people were in Avión founder.

I have both spoken and written in the Spirits category–this category has an active audience and click rates are higher than almost any wine brand or SKU.

Avión Tequila became more highly visible due to it’s appearance on HBO’s Entourage.  I have always been surprised what is in my top ten videos (I have over 2,250 videos).  I only have 4 out of my top 10 videos that are individual wine SKUs.  I have seen often but not always that for my videos to be in my top 10 have been syndicated—it appears in pseudo online publications.

Surprisingly there are relatively fewer reviews of either their Reposed or Blanco Tequilas (my Blanco which I have title Silver has relatively modest hits—a night and day difference between Blanco and Reposdo).

I think the intrigue I have for video is how things will perform; many surprises and some disappointments.  But there is a co-relation when a product producer also promotes the video where their product is featured.

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About James Melendez

II love wine and business. I am obsessed with the subject, the art, the history, the sciences, organization management, and making things less complex I have been a former national wine marketing manager for a large off-premise food and wine retailer (280+ retail locations in 30 US States); the love for wine taught me the good practice of using the best methodologies to right side a business which unto itself is complex. Further complexity is wine. Wine simple to enjoy and yet profoundly complex because of many factors: Many grape varieties States of wine: sparkling, still and fortified wines Vintage Blends Regions/AVAs/DOCs etc. Many producer styles Many producers Limited supply Limited and often restricted distribution My experience is still a lot of intimidation with respect to wine. Wine means many things to many people; status, fear, success, ‘you’ve arrived’, enjoyment, good times, tradition and even ceremony. I have consulted with wine producers and association. I have spoken on Wine and Social Media, Wine and Video and The Business of Wine in conferences in the United States and Europe. Beer and spirits do have the same dynamics–there are many producers but compared to wine there is no other consumer product like it. I have been writing about since November 2006 on my site and I have over 2,890 wine videos on my YouTube channel talking about general wine subject matter as well as specific educational topics on wine and reviews. I have been a wine judge and have traveled to many wine countries in the new and old world. Wine has taken me to great places. Life is tough for most of us and it is nice to celebrate life with those near and even far. What wine is really about is sitting around a table with family and friends raising your wine glass and saying—to life! I love to write about travel, food, technology and business–please subscribe! Salute, *** A plethora of wine reviews from wines regions around the world. Read more of my wine © 2020, 2018, 2017, 2010 James P. Melendez – All Rights Reserved.
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