The Power of Tequila and Video – James Melendez

When I did a search in YouTube for Avión Reposado Tequila I rank on the first page; often but not always in 2nd or 3rd place; not bad.  Interesting this particular video is higher than the brand Tequila Avión itself.  Sounds random or perhaps not a big deal but it some ways it is.

No one who doesn’t work for YouTube truly knows the algorithm and for good reason it constantly changes.  There is something sticky about the return of this entry in the search field.  I am not sure why this ranks highly—I also ranked higher than CNBC Mad Money interview of Ken Austin’s interview.  I was surprised.  I guess fewer people were in Avión founder.

I have both spoken and written in the Spirits category–this category has an active audience and click rates are higher than almost any wine brand or SKU.

Avión Tequila became more highly visible due to it’s appearance on HBO’s Entourage.  I have always been surprised what is in my top ten videos (I have over 2,250 videos).  I only have 4 out of my top 10 videos that are individual wine SKUs.  I have seen often but not always that for my videos to be in my top 10 have been syndicated—it appears in pseudo online publications.

Surprisingly there are relatively fewer reviews of either their Reposed or Blanco Tequilas (my Blanco which I have title Silver has relatively modest hits—a night and day difference between Blanco and Reposdo).

I think the intrigue I have for video is how things will perform; many surprises and some disappointments.  But there is a co-relation when a product producer also promotes the video where their product is featured.

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