And they are off… the proverbial horse race known as the league of getting large number of followers on Twitter has become more so in the past 6 months then ever before. Since Twitters earliest days wine has been a very sticky and compelling subject matter. The subject matter “wine” has had a lot attractors – whether the Twitter handle is a wine interested person, producer, promoter, writer, reviewer, etc. From data sets that I have collected over time, the wine category tends to attract followers on the order of 5 times a non-wine subject.
The great followers race of wine and Twitter is simply this that wine Twitters are adding followers by following at an unprecedented rate. While this might not be a headliner–it is noticeable and made me question – why? Most people and especially as it relates to wine are trying to garner their position, voice and authority. Having a lot of followers is not a recipe for success in fact collecting and attracting followers for followers sake is truly the art of building an empty empire. Having a large Twitter following by developing a community as well as brand building is altogether a different proposition. A true mark of success of where there is a bonafide community of wine interested people is when there is an actual community. I have looked at a few wine Twitterers that have followers above 50,000 and have noted in a short period of time that these have been built up quite quickly.
One wine Twitterer has 215,000 followers and is following over 180,000 Twitter handles. I randomly selected a few of the people he is following to see what those individuals wine or even allied subjects like food or travel might reveal about the people he is following. In many of his followings seems to be a good portion who have no interest in wine, food, travel or anything slightly related. The best way to look at that is not the bio but look at actual tweets to verify any wine interest whatsoever. And the following to follower rate seems to be a constant addition of people constantly.
There is another wine Twitterer who has 100,000 followers and gloats about his days at a well known brand that has no affiliation with wine whatsoever. His involvement in wine can best analyzed as someone with at best a wink and not terribly well tied up interest in wine.
I am not picking on the above but they are quite noticeable Twitter handles. There are plenty of more examples of Twitter wine people building a non-organic base of followers–in fact there are so many I cannot mention all of the examples. I have more than the average wine subject matter Twitter handle but I have not been working on getting numbers for numbers sake as it relates to followers. In the end the fruit of follower creation is a considerable waste of time for those individuals when they squandered time in not developing a community and brand.
James the Wine Guy