And they are off….The Wine Tasting Season Begins Again in San Francisco – James Melendez

San Francisco is the west coast  capital of wine tasting–the other coastal partner is New York.

In 2014, I attended fewer wine events than each previous year–the primary reason was my agenda just keeps getting busier and I have to pick and choose carefully–and sometimes I have no choice to make as I have other obligations that choose for me.

Another reason is that some events have abandoned the City–others are on the brinks of not existing.  I have been to fair number of consumer wine tastings and contrary to the wine community belief is that wine events are fading, becoming irrelevant–au contraire–some events have been superbly packed.

Venues for larger trade or consumer tastings in San Francisco are few and couple that with CA ABC that make wine events difficult but not impossible.  I do think some event operators have not graduated to higher level of social media savviness–in fact some have a very weak grasp of this fact of life.  Social media is not a trend but where online activity has always mean to be.

I would also say some event operators didn’t vet for trade or media.  I went to trade/media only tastings and some people there were not trade nor media; and that is not a bad thing unto itself but a very course and bad mannered attendees–there were two specific events in 2013 where I experienced this.  In these two events I was told to move out of the drinkers way.  I was moving always but generally I go around as I know I a not the only attendee.

I truly have doubts that for wine events leaving the City to Point Richmond or San Mateo if they will continue or fade away.  I do think that at least one event this year will cease but I don’t think it will be due to irrelevancy or non-interest but an inability to keep moving forward.

I hope to attend a good number this year–I like a venue to taste new wines and specific regions.


– James Melendez


Demystifying Wine…One Bottle at a Time from all wine regions around the world.

© 2015 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy.

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About James Melendez

I love wine and have had the privilege of working in the wine trade as a senior national wine marketing manager for a wine, food and home goods retailer in 30+ US States. I executed into making wine experiential and made 'wines of the world' programme work in a highly regulated framework for a successful business proposition. My "wine" site also incorporates those categories intimately involved with wine such as food, travel and lifestyle. This site incorporates my many dimensions of interest. I love to review and also talk about many aspects of wine. I have been privileged to visit many wine countries and find them enthralling no matter how many times I visit. I love all aspects of wine: viticulture, history, winemaking, brand development, wine regions and many more aspects. This is a living tradition that needs documentation, education, reporting and reviewing. Do I have favourite varieties and styles? I love so many varieties and often it is situational and yet there are time honoured wines that I anticipate and I am passionate about. I like all colours of wine and all styles. I have had a mad passionate affair with sparkling wines and they are always top of mind. Wine nourishes our soul and is the key to connecting with other people at our dinner table. Salute, James © 2014, 2017 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy. James the Wine Guy also on Facebook, Twitter, Instagram, LinkedIn, and other social medias.
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