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Month September 2013

James The Wine Guy Reaches 100,000 Views; A Difficult Yet Worthwhile Feat to Achieve

JTWG at 100,000 Views

I just reached 100,000 clicks for my total wine videos on YouTube–James the Wine Guy channel-that hit on 4-September-2013 (It takes a few days for the YouTube metrics for public update) to see the north of 100,000 number. There is often if not always a lag in metrics between public viewing and behind scenes metrics viewing.

I am celebrating as this is a very difficult task.  The beer YouTube community is vibrant and the hit and follow rates outrank most of the YouTube wine community.

Here are the follow and total view rates for the following:

  • Gregsbeerreviews’s – 8,804 subscribers and 890,379 views
  • Joe B – 7,382 subscribers and 2,273,219 views
  • CraigTube – 26,811 subscribers and 6,814,170 views
  • BeerGeekNation – 14,217 and 1,700,333 views
  • Ralfystuff (Scotch) – 25,667 subscribers and 7,180,589 views

Now there are what I view as three categories of wine reviews:

  1. Brand or corporate perspective – reviews/videos of one brand only
  2. Wine as object not subject – good example is to see Sam Child’s (samwellchilds) drinking a bottle of wine in one gulp
  3. Pure play wine review and education videos – I consider myself in this category

I believe in wine video reviews if I didn’t I wouldn’t have 1,320.  Several of my trademark thoughts on wine video reviews that all quality bottles of wine deserves a video review.  Given the large number of wines coupled with vintages means that the wine category is superbly simple and outstandingly complex all at once.  Perhaps because in the beer and spirits communities the product is plentiful and yet there isn’t the distinction of vintage (and certainly a few beers do have a vintage).  There are so many fewer labels of beer and spirits and the wine world has the added factor of vintage and the complexity of many labels.  Quality wines also have very finite quantities–only so much fruit from any given wine region and then if it is a vineyard specific the quantity available decreases rapidly.

Even with the fundamental nuances of wine this is such an interesting category and I do believe that wine reviews can enhance the written word–the spoken and filmed word is captivating and conveys emotion and non-verbal communication elements that are valuable.

I have steadfastly believed in the media–I remember seeing some early wine videos–not so long ago (5 years ago)…they counts ticked by so slowly for each video….5……(ten days later) 7 hits….(20 days later) 11 hits.  You get the idea.  There seemed to be no pulse or audience for wine videos.  I sat on the sidelines and decided against it.  Then a contest for Murphy-Goode came up called a Really Goode Job campaign.  While the contest was not well designed as it was hard to understand the parameters (here is a copy of the wine video submission: http://youtu.be/7T7F_5bj32I) of what they were seeking.   I saves my video submission because I knew Murphy-Goode would not.  The original video from all contestants were not saved – I got above 250 hits in a short period.

I did not win but more determined than ever that this wine video thing was not just intriguing but a way to give emotion and colour that the written word could never do.

I started to test my written blog versus my published videos–often but not always the performance of the video was much more engaged.   I reviewed the traffic for both wine views and written reviews and it was helpful to see the differences.   I began to think that the written blog was becoming much more anachronistic; that is blogs with just text were not going to be compelling as the spoken and pictured word.  Leveraging one’s videos and placing them in the blog posting–much more in line with a compelling presentation.

I look at my videos (and not all of them are about wine, a few on beer and spirits; my wine videos are an overwhelming percentage of what I do north of 95%) as ways of cultivate a following and an audience.  I am looking for what I did not do as well but also what I did well.  I know my audience and realized early on that I had to take a more international viewpoint–simple things refer to metric system in addition to US customary units.  I have and will continue to be about worldly wines and all things. I think on the production side–I have asked a few people to consult but most people have not seriously engaged me.  Sometimes if you want something done you have to do it yourself.  I will move forward to learn, enhance and have continual improvement in my videos.

I will focus on what I am doing already but to engage more people to be in my videos.  I would like to increase visibility and bring more attention to my channel.  I do think that one has to do more than “build it and they will come” – one can build something but one must publicize and advertise and use the levers of brand management for active engagement with audience.

I also am recommending to you–if you see my videos and like them – give them a “Like.”  If you like my YouTube channel subscribe.  And use my video content from my YouTube channel on your website.  If you feel compelled share my video through a variety of social medias listed on YouTube sharing buttons.

I did think of adding features like a dump bucket in the shape of a 49ers helmet–San Francisco being my home base but I also thought–hadn’t this be done with a New York Jets helmet before?  I don’t want to copy anyone (laughing).  No seriously, I do have a plan for continuous improvement–videos are not just a nice to have but I believe it will be a requisite for overall wine reviewer personalities as a relationship vehicle for their audience.  And I do believe that most people seeking wine videos still have not discovered YouTube and other video hosting sites for their wine curiosity.  Wine videos are still an undiscovered wine country soon to be discovered.

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¡Salud!

http://www.jamesthewineguy.com

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Demystifying Wine…One Bottle at a Time from all wine regions around the world.

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