Wine and The Power of Brand – James Melendez / James the Wine Guy

Wine is a great way of understanding the concept and practice of brand. Modern producers of wine have had to differentiate themselves by firstly label or more precisely total packaging programme.

This video shows the power of brand and how Kosta Browne developed their wine label to have such a following.  Brand building is essential in creating a following and customer base.  In the wine world it is essential to highlight not just for a short term following but for the long-term.  If you don’t think design and the all encompassing brand touch is important –look at this video for that demonstration:

¡Salud!

http://www.jamesthewineguy.com

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Demystifying Wine…One Bottle at a Time from all wine regions around the world.

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© 2013 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy.

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