Wine and The Power of Brand – James Melendez / James the Wine Guy

Wine is a great way of understanding the concept and practice of brand. Modern producers of wine have had to differentiate themselves by firstly label or more precisely total packaging programme.

This video shows the power of brand and how Kosta Browne developed their wine label to have such a following.  Brand building is essential in creating a following and customer base.  In the wine world it is essential to highlight not just for a short term following but for the long-term.  If you don’t think design and the all encompassing brand touch is important –look at this video for that demonstration:

¡Salud!

http://www.jamesthewineguy.com

***

Demystifying Wine…One Bottle at a Time from all wine regions around the world.

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© 2013 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy.

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About James Melendez

II love wine and business. I am obsessed with the subject, the art, the history, the sciences, organization management, and making things less complex I have been a former national wine marketing manager for a large off-premise food and wine retailer (280+ retail locations in 30 US States); the love for wine taught me the good practice of using the best methodologies to right side a business which unto itself is complex. Further complexity is wine. Wine simple to enjoy and yet profoundly complex because of many factors: Many grape varieties States of wine: sparkling, still and fortified wines Vintage Blends Regions/AVAs/DOCs etc. Many producer styles Many producers Limited supply Limited and often restricted distribution My experience is still a lot of intimidation with respect to wine. Wine means many things to many people; status, fear, success, ‘you’ve arrived’, enjoyment, good times, tradition and even ceremony. I have consulted with wine producers and association. I have spoken on Wine and Social Media, Wine and Video and The Business of Wine in conferences in the United States and Europe. Beer and spirits do have the same dynamics–there are many producers but compared to wine there is no other consumer product like it. I have been writing about since November 2006 on my site and I have over 2,890 wine videos on my YouTube channel talking about general wine subject matter as well as specific educational topics on wine and reviews. I have been a wine judge and have traveled to many wine countries in the new and old world. Wine has taken me to great places. Life is tough for most of us and it is nice to celebrate life with those near and even far. What wine is really about is sitting around a table with family and friends raising your wine glass and saying—to life! I love to write about travel, food, technology and business–please subscribe! Salute, *** A plethora of wine reviews from wines regions around the world. Read more of my wine reviews:jamesthewineguy.wordpress.com © 2020, 2018, 2017, 2010 James P. Melendez – All Rights Reserved.
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