James the Wine Guy Brand Statement – James Melendez / James the Wine Guy

Brand Statements are important.  Brand Statements identify the subject or person and clarify the reason for being.  They offer a guide rail to fundamental ways of being and offering.

I do think it is important to talk about it because otherwise it is hard to just guess what that might be if one is trying to understand a brand.  Hence I am delighted to bring out a few points in my brand statement so there is no guess work and highlight important aspects of James the Wine Guy.

  • Sincerity in each measure and each step I take

  • To taste wine and compare wines from each region with similar wines

  • To not compare wines that are from other regions (on that other wine regions terms)

  • To honour and respect all of those in the winemaking process from vineyard to finished bottle

  • To be equitable and give ratings that accurately describe wines reviewed

  • Affirm my belief that quality and artistry in winemaking process are better today than ever before

  • Not all wines are created equal; hence the need to distinguish between each wine

  • To understand the history, winemaking styles, varities, science, biology, genetics, viti and viniculture

  • To bring insight and make connection with reader and producer

  •  To be focused on all wine regions in the world
  •  James the Rating Wine score is a logarithm scale and I choose to utilise a 10 point score.  While I have spoken an made an equivalent to 100 point system for better understanding.  I do prefer my 10 point score as I do believe is a far more equitable.  I have seen some wine reviewers give many scores in the late 90 and even 100 ratings.  Not all wines can be at that score level.  It doesn’t mean that I will not issue similar ratings in the future (e.g.  9.9, 10.0) but I do believe I am far more restrained than other wine point givers
  • Continuously seeking consistency and balance

Stayed tuned …. for more!




Demystifying Wine…One Bottle at a Time from all wine regions around the world.

Read more of my wine reviews:

© 2013 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content and logo and all designs.

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About James Melendez

I have two blogs on this descriptor page--I use to be able to make separate. My fragrance blog is to express my thoughts on fragrance. A passion in addition to wine. I think it is a stellar component to the senses and that which I am in love with. I hope you like both blogs. My "wine" blog also incorporates those categories intimately involved - wine, food, travel and lifestyle. We all need food and water to survive but we need wine to nourish our soul. My favourite varietals are Pinot Noir, Nebbiolo, Grenache, Syrah-Shiraz.. for my red wines. And I often circle back to these varieties and sometimes they are my home varieties. The journey of wine is an historical footnote also marked by viti-viniculture and artistry that makes this beverage a living one. I have worked professionally in the wine trade and have loved all aspects; marketing, history, science and art of wine. © 2014 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy. James the Wine Guy also on Facebook, Twitter and most major social medias.
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