Brand Statements are important. Brand Statements identify the subject or person and clarify the reason for being. They offer a guide rail to fundamental ways of being and offering.
I do think it is important to talk about it because otherwise it is hard to just guess what that might be if one is trying to understand a brand. Hence I am delighted to bring out a few points in my brand statement so there is no guess work and highlight important aspects of James the Wine Guy.
Sincerity in each measure and each step I take
To taste wine and compare wines from each region with similar wines
To not compare wines that are from other regions (on that other wine regions terms)
To honour and respect all of those in the winemaking process from vineyard to finished bottle
To be equitable and give ratings that accurately describe wines reviewed
Affirm my belief that quality and artistry in winemaking process are better today than ever before
Not all wines are created equal; hence the need to distinguish between each wine
To understand the history, winemaking styles, varities, science, biology, genetics, viti and viniculture
To bring insight and make connection with reader and producer
- To be focused on all wine regions in the world
- James the Rating Wine score is a logarithm scale and I choose to utilise a 10 point score. While I have spoken an made an equivalent to 100 point system for better understanding. I do prefer my 10 point score as I do believe is a far more equitable. I have seen some wine reviewers give many scores in the late 90 and even 100 ratings. Not all wines can be at that score level. It doesn’t mean that I will not issue similar ratings in the future (e.g. 9.9, 10.0) but I do believe I am far more restrained than other wine point givers
- Continuously seeking consistency and balance
Stayed tuned …. for more!
Demystifying Wine…One Bottle at a Time from all wine regions around the world.
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