James the Wine Guy Brand Statement – James Melendez / James the Wine Guy

Brand Statements are important.  Brand Statements identify the subject or person and clarify the reason for being.  They offer a guide rail to fundamental ways of being and offering.

I do think it is important to talk about it because otherwise it is hard to just guess what that might be if one is trying to understand a brand.  Hence I am delighted to bring out a few points in my brand statement so there is no guess work and highlight important aspects of James the Wine Guy.

  • Sincerity in each measure and each step I take

  • To taste wine and compare wines from each region with similar wines

  • To not compare wines that are from other regions (on that other wine regions terms)

  • To honour and respect all of those in the winemaking process from vineyard to finished bottle

  • To be equitable and give ratings that accurately describe wines reviewed

  • Affirm my belief that quality and artistry in winemaking process are better today than ever before

  • Not all wines are created equal; hence the need to distinguish between each wine

  • To understand the history, winemaking styles, varities, science, biology, genetics, viti and viniculture

  • To bring insight and make connection with reader and producer

  •  To be focused on all wine regions in the world
  •  James the Rating Wine score is a logarithm scale and I choose to utilise a 10 point score.  While I have spoken an made an equivalent to 100 point system for better understanding.  I do prefer my 10 point score as I do believe is a far more equitable.  I have seen some wine reviewers give many scores in the late 90 and even 100 ratings.  Not all wines can be at that score level.  It doesn’t mean that I will not issue similar ratings in the future (e.g.  9.9, 10.0) but I do believe I am far more restrained than other wine point givers
  • Continuously seeking consistency and balance

Stayed tuned …. for more!




Demystifying Wine…One Bottle at a Time from all wine regions around the world.

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© 2013 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content and logo and all designs.

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About James Melendez

II love wine and business. I am obsessed with the subject, the art, the history, the sciences, organization management, and making things less complex I have been a former national wine marketing manager for a large off-premise food and wine retailer (280+ retail locations in 30 US States); the love for wine taught me the good practice of using the best methodologies to right side a business which unto itself is complex. Further complexity is wine. Wine simple to enjoy and yet profoundly complex because of many factors: Many grape varieties States of wine: sparkling, still and fortified wines Vintage Blends Regions/AVAs/DOCs etc. Many producer styles Many producers Limited supply Limited and often restricted distribution My experience is still a lot of intimidation with respect to wine. Wine means many things to many people; status, fear, success, ‘you’ve arrived’, enjoyment, good times, tradition and even ceremony. I have consulted with wine producers and association. I have spoken on Wine and Social Media, Wine and Video and The Business of Wine in conferences in the United States and Europe. Beer and spirits do have the same dynamics–there are many producers but compared to wine there is no other consumer product like it. I have been writing about since November 2006 on my site and I have over 2,890 wine videos on my YouTube channel talking about general wine subject matter as well as specific educational topics on wine and reviews. I have been a wine judge and have traveled to many wine countries in the new and old world. Wine has taken me to great places. Life is tough for most of us and it is nice to celebrate life with those near and even far. What wine is really about is sitting around a table with family and friends raising your wine glass and saying—to life! I love to write about travel, food, technology and business–please subscribe! Salute, *** A plethora of wine reviews from wines regions around the world. Read more of my wine reviews:jamesthewineguy.wordpress.com © 2020, 2018, 2017, 2010 James P. Melendez – All Rights Reserved.
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