James the Wine Guy Brand Statement – James Melendez / James the Wine Guy

Brand Statements are important.  Brand Statements identify the subject or person and clarify the reason for being.  They offer a guide rail to fundamental ways of being and offering.

I do think it is important to talk about it because otherwise it is hard to just guess what that might be if one is trying to understand a brand.  Hence I am delighted to bring out a few points in my brand statement so there is no guess work and highlight important aspects of James the Wine Guy.

  • Sincerity in each measure and each step I take

  • To taste wine and compare wines from each region with similar wines

  • To not compare wines that are from other regions (on that other wine regions terms)

  • To honour and respect all of those in the winemaking process from vineyard to finished bottle

  • To be equitable and give ratings that accurately describe wines reviewed

  • Affirm my belief that quality and artistry in winemaking process are better today than ever before

  • Not all wines are created equal; hence the need to distinguish between each wine

  • To understand the history, winemaking styles, varities, science, biology, genetics, viti and viniculture

  • To bring insight and make connection with reader and producer

  •  To be focused on all wine regions in the world
  •  James the Rating Wine score is a logarithm scale and I choose to utilise a 10 point score.  While I have spoken an made an equivalent to 100 point system for better understanding.  I do prefer my 10 point score as I do believe is a far more equitable.  I have seen some wine reviewers give many scores in the late 90 and even 100 ratings.  Not all wines can be at that score level.  It doesn’t mean that I will not issue similar ratings in the future (e.g.  9.9, 10.0) but I do believe I am far more restrained than other wine point givers
  • Continuously seeking consistency and balance

Stayed tuned …. for more!




Demystifying Wine…One Bottle at a Time from all wine regions around the world.

Read more of my wine reviews:

© 2013 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content and logo and all designs.

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About James Melendez

I love wine and have had the privilege of working in the wine trade as a senior national wine marketing manager for a wine, food and home goods retailer in 30+ US States. I executed into making wine experiential and made 'wines of the world' programme work in a highly regulated framework for a successful business proposition. My "wine" site also incorporates those categories intimately involved with wine such as food, travel and lifestyle. This site incorporates my many dimensions of interest. I love to review and also talk about many aspects of wine. I have been privileged to visit many wine countries and find them enthralling no matter how many times I visit. I love all aspects of wine: viticulture, history, winemaking, brand development, wine regions and many more aspects. This is a living tradition that needs documentation, education, reporting and reviewing. Do I have favourite varieties and styles? I love so many varieties and often it is situational and yet there are time honoured wines that I anticipate and I am passionate about. I like all colours of wine and all styles. I have had a mad passionate affair with sparkling wines and they are always top of mind. Wine nourishes our soul and is the key to connecting with other people at our dinner table. Salute, James © 2014, 2017 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy. James the Wine Guy also on Facebook, Twitter, Instagram, LinkedIn, and other social medias.
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