Will We Ever Get Over the Movie Sideways? – James Meléndez / James the Wine Guy

Will we ever get over Sideways?  I mean the collective we not the literal. I still hear people talking about Sideways or even ask… what was that movie….?

It was an amusing film but not one that is endlessly quotable.  The anti-Merlot stance interesting and mostly puzzling shows how influential this movie was for a marked decline in Merlot in the US.  Miles Raymond (played by Paul Giamatti) protagonist, adores Chateau Cheval Blanc and is dismayed by Merlot though Merlot is a part of Chateau Cheval Blanc.  Trefethen displayed a sign on highway 29 “Clearly, Miles had not yet tasted Napa Valley Merlot.”  Pinot Noir took a more central focus and Merlot clearly a decline.  Sideways received five Academy Award nominations and out of that one win – best writing (adapted screenplay)–Sideways was a surprised hit and box office sales of about 105 million dollars.  Pinot Noir was bound to rise with so many eyes on this film and Merlot’s decline can be questioned if it was the movie that solely had that much influence.  I do think Merlot’s decline was due more to the popularization of Malbec at Merlots expense.  If Miles’ character was so influential –isn’t it a bit scary that a fictional character could be so influential in the wine world?

The Hitching Post restaurant still has a reference and picture of Sideways and a bit of copy talking about how Maya (Jack’s love interest) played by Sandra Oh is a waitress here.

I do think there is a great desire to find a film whose centering is both comical and relatable and yet the only source material is Sideways.  Few films can find such a close category relationship. There is no doubt more interest in wine in the US now than at any other time before.  I do think another film about wine where like Sideways it can be a central focus in addition to a creative and humorous storyline.  And in time we can let a new movie take central stage and perhaps we can move forward.

Miles Merlot









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About James Melendez

II love wine and business. I am obsessed with the subject, the art, the history, the sciences, organization management, and making things less complex I have been a former national wine marketing manager for a large off-premise food and wine retailer (280+ retail locations in 30 US States); the love for wine taught me the good practice of using the best methodologies to right side a business which unto itself is complex. Further complexity is wine. Wine simple to enjoy and yet profoundly complex because of many factors: Many grape varieties States of wine: sparkling, still and fortified wines Vintage Blends Regions/AVAs/DOCs etc. Many producer styles Many producers Limited supply Limited and often restricted distribution My experience is still a lot of intimidation with respect to wine. Wine means many things to many people; status, fear, success, ‘you’ve arrived’, enjoyment, good times, tradition and even ceremony. I have consulted with wine producers and association. I have spoken on Wine and Social Media, Wine and Video and The Business of Wine in conferences in the United States and Europe. Beer and spirits do have the same dynamics–there are many producers but compared to wine there is no other consumer product like it. I have been writing about since November 2006 on my site and I have over 2,890 wine videos on my YouTube channel talking about general wine subject matter as well as specific educational topics on wine and reviews. I have been a wine judge and have traveled to many wine countries in the new and old world. Wine has taken me to great places. Life is tough for most of us and it is nice to celebrate life with those near and even far. What wine is really about is sitting around a table with family and friends raising your wine glass and saying—to life! I love to write about travel, food, technology and business–please subscribe! Salute, *** A plethora of wine reviews from wines regions around the world. Read more of my wine reviews:jamesthewineguy.wordpress.com © 2020, 2018, 2017, 2010 James P. Melendez – All Rights Reserved.
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1 Response to Will We Ever Get Over the Movie Sideways? – James Meléndez / James the Wine Guy

  1. Pingback: Canned Wine: It’s the Wine Hype Right NOw | James the Wine Guy

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