Will We Ever Get Over the Movie Sideways? – James Meléndez / James the Wine Guy

Will we ever get over Sideways?  I mean the collective we not the literal. I still hear people talking about Sideways or even ask… what was that movie….?

It was an amusing film but not one that is endlessly quotable.  The anti-Merlot stance interesting and mostly puzzling shows how influential this movie was for a marked decline in Merlot in the US.  Miles Raymond (played by Paul Giamatti) protagonist, adores Chateau Cheval Blanc and is dismayed by Merlot though Merlot is a part of Chateau Cheval Blanc.  Trefethen displayed a sign on highway 29 “Clearly, Miles had not yet tasted Napa Valley Merlot.”  Pinot Noir took a more central focus and Merlot clearly a decline.  Sideways received five Academy Award nominations and out of that one win – best writing (adapted screenplay)–Sideways was a surprised hit and box office sales of about 105 million dollars.  Pinot Noir was bound to rise with so many eyes on this film and Merlot’s decline can be questioned if it was the movie that solely had that much influence.  I do think Merlot’s decline was due more to the popularization of Malbec at Merlots expense.  If Miles’ character was so influential –isn’t it a bit scary that a fictional character could be so influential in the wine world?

The Hitching Post restaurant still has a reference and picture of Sideways and a bit of copy talking about how Maya (Jack’s love interest) played by Sandra Oh is a waitress here.

I do think there is a great desire to find a film whose centering is both comical and relatable and yet the only source material is Sideways.  Few films can find such a close category relationship. There is no doubt more interest in wine in the US now than at any other time before.  I do think another film about wine where like Sideways it can be a central focus in addition to a creative and humorous storyline.  And in time we can let a new movie take central stage and perhaps we can move forward.

Miles Merlot









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About James Melendez

I love wine and have had the privilege of working in the wine trade as a senior national wine marketing manager for a wine, food and home goods retailer in 30+ US States. I executed into making wine experiential and made 'wines of the world' programme work in a highly regulated framework for a successful business proposition. My "wine" site also incorporates those categories intimately involved with wine such as food, travel and lifestyle. This site incorporates my many dimensions of interest. I love to review and also talk about many aspects of wine. I have been privileged to visit many wine countries and find them enthralling no matter how many times I visit. I love all aspects of wine: viticulture, history, winemaking, brand development, wine regions and many more aspects. This is a living tradition that needs documentation, education, reporting and reviewing. Do I have favourite varieties and styles? I love so many varieties and often it is situational and yet there are time honoured wines that I anticipate and I am passionate about. I like all colours of wine and all styles. I have had a mad passionate affair with sparkling wines and they are always top of mind. Wine nourishes our soul and is the key to connecting with other people at our dinner table. Salute, James © 2014, 2017 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy. James the Wine Guy also on Facebook, Twitter, Instagram, LinkedIn, and other social medias.
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1 Response to Will We Ever Get Over the Movie Sideways? – James Meléndez / James the Wine Guy

  1. Pingback: Canned Wine: It’s the Wine Hype Right NOw | James the Wine Guy

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