Randomly look for almost any video on beer on YouTube and you will begin to notice immediately is how popular beer videos are–in fact–look at the aggregate of video views and it can be common to see 800,000 or a million hits… then compare with wine videos–2,000 here 50,000 there.
This isn’t a contest but where wine videos will go. I have 1,154 videos–not because they are easy to do or take no time to complete–on the contrary they take a lot of time to complete. I do believe that the wine video has not been discovered by the masses at this time. It is a matter of time. Someone who produced a 1,000 gave up. But probably because their counts weren’t high enough. Wine unlike beer at least in the social media frame is heavily dependent on the written. I have compared my written to video form and the video form is often outpacing any written piece.
Eventually the wine consuming public wouldn’t look to hope to find content that matches their needs but will expect to see content on every wine they are interested in.
My video on Ruffino Riserva Ducale Chianti Classico Riserva – 2007 – 9.0 – James Meléndez / James the Wine Guy is not my oldest video and yet it is the first to crest the 2,000 video view mark–and that is simply because it is is very widely distributed.
The wine video frontier is still a frontier soon to marry up with a larger audience. Stay tuned.. there is more to come.
Demystifying Wine…One Bottle at a Time from all wine regions around the world.
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