Derek Rohlffs and Bravium Wines – Wines from Passion – James Melendez

In my vocation I meet a lot of people; wine producers, fans and everyone in between.  And I am privileged to meet so many exceptionally talented and friendly winemakers.  This year (2012), I met Derek Rohlffs founder and proprietor of Bravium wines.  Bravium a Latin word meaning prize / reward.   Derek produces wines from a variety of regions seeking quality and finishing with his winemaker inputs for both an optimum and well priced set of wines.

Derek has been making for over a decade and the great depth and experience making wines from Chardonnay, Syrah, Cabernet Sauvignon, Petite Sirah to his white and red blends.  I have tasted through many of wines and found them to not just be high on the quality setting but a great homage to the region he sources from.  Derek is based in San Francisco’s Treasure Island and in many ways–a great symbol of assembly and centeredness.  Being front and center of the many wine countries San Francisco is at the crossroads of Northern California wine countries: North, East and South.  The urban winemaking experience is both new and old–and a great roots back to what San Francisco was doing before, during and now.  While Prohibition was terribly destructive in San Francisco and certain areas of California wine grape production continued via familial and sacramental allowances.  The urban winemaking phenomenon is important as it bring that wine country experience to the City.  Urban winemaking allows for a quicker access to have that experience without having to travel far.

I am including my wine reviews in this story for you to see and hear about the Bravium wines I tasted this year.  I also am including an interview with Derek–actually my first interview of a winemaker or anyone.  Derek’s brand is sterling and comes through as a great representation of his heart and soul in winemaking and philanthropy.  Though a small producer Derek is also about giving back and created “Sip and Give.”  His philanthropy is an open book on his website and asks visitors to vote for a few selected charities–take a look and a vote–you can see a large number of people voting.

I hope you like the videos in addition to this very brief posting.  To seek out Bravium wines go to  And I look forward to tasting Bravium wines now and for a long time to come.



Demystifying Wine…One Bottle at a Time from all wine regions around the world.

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© 2012 James Meléndez / Jaime Patricio Meléndez / James the Wine Guy— All Rights Reserved. James the Wine Guy also on Facebook, Twitter and most major social medias.

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About James Melendez

II love wine and business. I am obsessed with the subject, the art, the history, the sciences, organization management, and making things less complex I have been a former national wine marketing manager for a large off-premise food and wine retailer (280+ retail locations in 30 US States); the love for wine taught me the good practice of using the best methodologies to right side a business which unto itself is complex. Further complexity is wine. Wine simple to enjoy and yet profoundly complex because of many factors: Many grape varieties States of wine: sparkling, still and fortified wines Vintage Blends Regions/AVAs/DOCs etc. Many producer styles Many producers Limited supply Limited and often restricted distribution My experience is still a lot of intimidation with respect to wine. Wine means many things to many people; status, fear, success, ‘you’ve arrived’, enjoyment, good times, tradition and even ceremony. I have consulted with wine producers and association. I have spoken on Wine and Social Media, Wine and Video and The Business of Wine in conferences in the United States and Europe. Beer and spirits do have the same dynamics–there are many producers but compared to wine there is no other consumer product like it. I have been writing about since November 2006 on my site and I have over 2,890 wine videos on my YouTube channel talking about general wine subject matter as well as specific educational topics on wine and reviews. I have been a wine judge and have traveled to many wine countries in the new and old world. Wine has taken me to great places. Life is tough for most of us and it is nice to celebrate life with those near and even far. What wine is really about is sitting around a table with family and friends raising your wine glass and saying—to life! I love to write about travel, food, technology and business–please subscribe! Salute, *** A plethora of wine reviews from wines regions around the world. Read more of my wine © 2020, 2018, 2017, 2010 James P. Melendez – All Rights Reserved.
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