I attend every year dozens of wine events– I, of course, live in the West Coast capital for wine–San Francisco. I saw many events from major to smaller wine regions pay a visit to the City by the Bay; many perennial events and those who occasionally visit. It is especially nice for me as I cannot visit the many wine regions around the world as often as I would like; and, at least, taste the latest releases.
But one major wine country has been noticeably absent in San Francisco and for a greater part of the US is Australia with respect to wine events. Individual brands do make it here but the strength in tasting is vital in this hyper competitive market. I do think there are extraordinary Australian wines that both make it here and are well known or those that have either limited, retrenched or non-existing importer relationships. Australia has declined, at least, in the US over a period of time. But that is profound–right? The largest wine market have less impressions on Australian wines over the past decade is an amazing statement. It seems prime for picking for Australia to make a more concerted effort because after all ‘tasting is believing’. Australia is known for it’s Shiraz, and sometimes and oftentimes, not fully and accurately characterized. Syrah and Shiraz is still in opportunity phase for increase in sales. There are many theories for the decline in Syrah/Shiraz and that is perhaps due to many reasons including: Malbec from Argentina taking over the mind’s foot print on impression over Shiraz, Cabernet as always king for epic events and dinners, and Shiraz/Syrah having some great variations in characteristic and impression. And yet Shiraz can be a captivating variety making for just as exciting food-wine pairing as Cabernet Sauvignon.
So a great part of the mind’s imagination centres on Shiraz for Australia–Australians have grown many other wine grapes and have done so with excellence: Cabernet Sauvignon, Grenache, Riesling, Sauvignon Blanc, Chardonnay, etc.
Australians are adventurous and committed — just look at the other varietals beyond mainline international varieties; Sangiovese, Tempranillo, Zinfandel, Rkatsiteli, Shalistin and so fourth.
I am way over due for a ‘Foot on Ground’ tour of the many Australian wine countries.
Until I get there–I just need to continue opening bottles of Australian wines whenever I find them–tasting fewer than I do of other wine regions–but it is still important to do this myself.
Demystifying Wine…One Bottle at a Time from all wine regions around the world.
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