In the Heart of the Matter… Vine to Winemaker and Beyond – James Meléndez / James the Wine Guy

In the heart of the matter is wine and vine and winemaker and beyond.  Reading a comment recently published by Jancis Robinson “Meeting the Wine Bloggers’ and it was in response to her visit to Virginia for the Wine Bloggers Conference 2011.  I wondered and had to re-read her blog entry to grasp for what seemed to be a relatively negative view of the wine blogger–it is not clear that it is wine writers from the event or wine bloggers experience in just the past few months lead her to write this article.   I looked at the photo and it was clear to see it was WBC11 so maybe it was this core experience that prompted her entry. She does say  “…and the ability to comment on what anyone else writes without risking a thing.”  I think she is suggesting that online wine writers can say whatever they want because they don’t have anything to risk?  That is a view that cannot and does not describe all wine writers online or not.  Jancis does say (bloggers) don’t have to give their real name or location.   She also says that “for the record” in a person who protestes-too-much-kind-of-way that she is not a blogger.

I was surprised at the overall tone of her review.  And it was disappointing as I enjoyed talking with her for a very short moment and to see how she was so interested in the WBC program.  And for the longest time I enjoyed reading her articles in the Financial Times.  I do believe that her view was not encompassing of many wine writers and many that I know personally who take wine writing seriously and responsibly.

Now, onward and upward and more importantly to talk about what I enjoy–wine and the people who make it and the people who enjoy it.   For me wine writing is privilege and something that I take seriously.   And in the heart of the matter–what is important is that there are people who are behind each bottle; the vineyard workers, wine makers, tasting room personnel and so forth.  I am always concerned with that the most judicious and consistent view of wine.  And in my experience, I have touched wine on so many ways—talking in public, working on metrics on the wine industry and social media, wine reviews and writing.

And in the heart of the matter is that passion for wine and people is at my center focus.



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© 2011 James Meléndez / Jaime Patricio Meléndez — All Rights Reserved. James the Wine Guy also on Facebook, Twitter and most major social medias.

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About James Melendez

I love wine and have had the privilege of working in the wine trade as a senior national wine marketing manager for a wine, food and home goods retailer in 30+ US States. I executed into making wine experiential and made 'wines of the world' programme work in a highly regulated framework for a successful business proposition. My "wine" site also incorporates those categories intimately involved with wine such as food, travel and lifestyle. This site incorporates my many dimensions of interest. I love to review and also talk about many aspects of wine. I have been privileged to visit many wine countries and find them enthralling no matter how many times I visit. I love all aspects of wine: viticulture, history, winemaking, brand development, wine regions and many more aspects. This is a living tradition that needs documentation, education, reporting and reviewing. Do I have favourite varieties and styles? I love so many varieties and often it is situational and yet there are time honoured wines that I anticipate and I am passionate about. I like all colours of wine and all styles. I have had a mad passionate affair with sparkling wines and they are always top of mind. Wine nourishes our soul and is the key to connecting with other people at our dinner table. Salute, James © 2014, 2017 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy. James the Wine Guy also on Facebook, Twitter, Instagram, LinkedIn, and other social medias.
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One Response to In the Heart of the Matter… Vine to Winemaker and Beyond – James Meléndez / James the Wine Guy

  1. Hi James! I’m late to read Jancis’ article and yours. Have to say I agree with you… was surprised by her tone and assessment!!

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