Wine Events – A Few Success Points – James Melendez

I attend many wine events every year. I always enjoy tasting the latest vintages, new labels, wines that I have not tasted and wine regions that don’t have a wine distribution path.  And as I always attend I wonder how do people remember what they tasted?  My goal is to taste at least one wine from each table.  That is a tall order especially when there are few hours and a large exhibit hall filled with winery representatives.  I notice that I am one of the few with my iPad ready to take notes.  Some people bring pen and paper but many more bring neither.   There are marketing materials and an occasional exchange of business cards.

There are so many wine labels and I think the chief goal of many brands is to be remembered.  I do think there are many ways to create ways to remember and receive awareness of wines, brands and labels.

I think the following tools can be helpful:

  • QR Code(s) – wine brand, label, specific wines – reduces paper that some people may or may not take–easily accessible for later recall
  • Softcopy programs – makes writing quick and easy to publish online – which can make for immediate upload to one or many social medias
  • A Media / Trade tasting – a section of an event space where trade and media can taste with easy access and so that they can get immediate tasting for reviews, write ups.  It can be hard when media and / or trade needs to taste as much as possible and may miss that opportunity to taste something they want to write up or buy



Demystifying Wine…One Bottle at a Time from all wine regions around the world.

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© 2011 James Meléndez / Jaime Patricio Meléndez — All Rights Reserved. James the Wine Guy also on Facebook, Twitter and most major social medias.

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About James Melendez

I love wine and have had the privilege of working in the wine trade as a senior national wine marketing manager for a wine, food and home goods retailer in 30+ US States. I executed into making wine experiential and made 'wines of the world' programme work in a highly regulated framework for a successful business proposition. My "wine" site also incorporates those categories intimately involved with wine such as food, travel and lifestyle. This site incorporates my many dimensions of interest. I love to review and also talk about many aspects of wine. I have been privileged to visit many wine countries and find them enthralling no matter how many times I visit. I love all aspects of wine: viticulture, history, winemaking, brand development, wine regions and many more aspects. This is a living tradition that needs documentation, education, reporting and reviewing. Do I have favourite varieties and styles? I love so many varieties and often it is situational and yet there are time honoured wines that I anticipate and I am passionate about. I like all colours of wine and all styles. I have had a mad passionate affair with sparkling wines and they are always top of mind. Wine nourishes our soul and is the key to connecting with other people at our dinner table. Salute, James © 2014, 2017 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy. James the Wine Guy also on Facebook, Twitter, Instagram, LinkedIn, and other social medias.
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