Wine Events – A Few Success Points – James Melendez

I attend many wine events every year. I always enjoy tasting the latest vintages, new labels, wines that I have not tasted and wine regions that don’t have a wine distribution path.  And as I always attend I wonder how do people remember what they tasted?  My goal is to taste at least one wine from each table.  That is a tall order especially when there are few hours and a large exhibit hall filled with winery representatives.  I notice that I am one of the few with my iPad ready to take notes.  Some people bring pen and paper but many more bring neither.   There are marketing materials and an occasional exchange of business cards.

There are so many wine labels and I think the chief goal of many brands is to be remembered.  I do think there are many ways to create ways to remember and receive awareness of wines, brands and labels.

I think the following tools can be helpful:

  • QR Code(s) – wine brand, label, specific wines – reduces paper that some people may or may not take–easily accessible for later recall
  • Softcopy programs – makes writing quick and easy to publish online – which can make for immediate upload to one or many social medias
  • A Media / Trade tasting – a section of an event space where trade and media can taste with easy access and so that they can get immediate tasting for reviews, write ups.  It can be hard when media and / or trade needs to taste as much as possible and may miss that opportunity to taste something they want to write up or buy



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© 2011 James Meléndez / Jaime Patricio Meléndez — All Rights Reserved. James the Wine Guy also on Facebook, Twitter and most major social medias.

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About James Melendez

II love wine and business. I am obsessed with the subject, the art, the history, the sciences, organization management, and making things less complex I have been a former national wine marketing manager for a large off-premise food and wine retailer (280+ retail locations in 30 US States); the love for wine taught me the good practice of using the best methodologies to right side a business which unto itself is complex. Further complexity is wine. Wine simple to enjoy and yet profoundly complex because of many factors: Many grape varieties States of wine: sparkling, still and fortified wines Vintage Blends Regions/AVAs/DOCs etc. Many producer styles Many producers Limited supply Limited and often restricted distribution My experience is still a lot of intimidation with respect to wine. Wine means many things to many people; status, fear, success, ‘you’ve arrived’, enjoyment, good times, tradition and even ceremony. I have consulted with wine producers and association. I have spoken on Wine and Social Media, Wine and Video and The Business of Wine in conferences in the United States and Europe. Beer and spirits do have the same dynamics–there are many producers but compared to wine there is no other consumer product like it. I have been writing about since November 2006 on my site and I have over 2,890 wine videos on my YouTube channel talking about general wine subject matter as well as specific educational topics on wine and reviews. I have been a wine judge and have traveled to many wine countries in the new and old world. Wine has taken me to great places. Life is tough for most of us and it is nice to celebrate life with those near and even far. What wine is really about is sitting around a table with family and friends raising your wine glass and saying—to life! I love to write about travel, food, technology and business–please subscribe! Salute, *** A plethora of wine reviews from wines regions around the world. Read more of my wine © 2020, 2018, 2017, 2010 James P. Melendez – All Rights Reserved.
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