Trending in Wine – James Meléndez / James the Wine Guy

I have been thinking about trending in wine… and not just in the Twitter way.  I have been to many a meeting or discussion and the topic of what wine is trending is often talked about.

Many of the people I speak with about trending are the producers themselves.  Not because they believe in trending wine but how this aspect affects their particular production or vineyard.  More specifically, when the film sideways was released Pinot Noir hit a greater popularity at Merlots expense.

Eric Asimov wrote an article last year called “Is there hope for Syrah” and in this article he points to wine writer Patrick Comiskey who says that the movie Sideways “killed Syrah.”  I don’t think that was what necessarily happened.  I do think that there was an entrant called Mendoza and it’s Malbec that brought to  a larger public wines that were inexpensive, plentiful and emulate it’s Bordeaux brethren that ate into Syrah’s sales.

And sometimes when there are writings suggestion when one varietal is strong or even worse when a varietal has seen better selling days–is in itself a liability and helps to create an environment of wine trending.

I do think there is a wine drinking public who are drinking more wine that ever (at least in the US) and there is still a need to understand what is “in” or not.  I do think many people want to stay inline with the latest “trend” in wine.  And yet wine is not a moveable feast and more specifically viticulture cannot turn on a dime–vines need time to mature before they can be fermented.  And trends are not in line with with has been planted–rather trends set a stage for promoting one wine and unintentionally or intentionally upstage another grape varietal.

And I think as a wine writer and reviewer myself is to not fan the flame of doom.  I do not think Syrah is in decline.  Decline is a powerful word that seems nearly terminal.   Yes, while sales are down the need to educate and talk about Syrah is important.  Syrah is versatile grape and picks up characteristics of it’s home and it’s blending capacity is dynamic–it is a wonderful varietal that could use a few more friends.

I do make a distinction between “trend” and highlighting lesser known wines and regions and brands.  That these highlights of the lesser known is not in the desire to “trend” it—trendiness in wine is unhelpful and more importantly un-necessary.

And lastly I do want to see wine trending on Twitter – This type of trending would be helpful to bringing attention to the wine category in general.  And I do think as more people read and educate themselves about wine the veritas comes out and I do hope the “trending” wine diminishes and awareness takes it’s place.

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¡Salud!

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Demystifying Wine…One Bottle at a Time from all wine regions around the world.

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© 2011 James Meléndez / Jaime Patricio Meléndez — All Rights Reserved. James the Wine Guy also on Facebook, Twitter and most major social medias.

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About James Melendez

I have two blogs on this descriptor page--I use to be able to make separate. My fragrance blog is to express my thoughts on fragrance. A passion in addition to wine. I think it is a stellar component to the senses and that which I am in love with. I hope you like both blogs. My "wine" blog also incorporates those categories intimately involved - wine, food, travel and lifestyle. We all need food and water to survive but we need wine to nourish our soul. My favourite varietals are Pinot Noir, Nebbiolo, Grenache, Syrah-Shiraz.. for my red wines. And I often circle back to these varieties and sometimes they are my home varieties. The journey of wine is an historical footnote also marked by viti-viniculture and artistry that makes this beverage a living one. I have worked professionally in the wine trade and have loved all aspects; marketing, history, science and art of wine. © 2014 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy. James the Wine Guy also on Facebook, Twitter and most major social medias.
This entry was posted in Merlot, Pinot Noir, Syrah / Shiraz, Trending, Viticulture, wine. Bookmark the permalink.

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