A Comment: “5 Ways to improve California Wine” – Jon Bonne – Article –

I read Jon Bonne’s article “5 Ways to improve California Wine” and was thinking it was going to be more technical wish list.

Number one of five was “Take white wine seriously” It seemed to be just a statement about taking white wine seriously– wasn’t certain what audience it was intended?

I then went on to the second point and stayed stuck “Stop the AVAs.” I wasn’t sure who Bonne was addressing?  It seemed like the wine consumer.  And all I could take away was that there are too many AVAs?  I think his point might be the AVA speak before the wines?

There is a lot of slippery slope in point two.  I am not sure how stopping the AVA improves California’s wines–that wasn’t spelled out.

I think like all things and wine included is that AVA doesn’t take the place of quality and it never has–you can have the most revered AVAs but not so good vintage or producer.  AVAs are essential in helping the wine consuming public to have a closer relationship of what they are drinking.  I attended many wine events annually and I am not only there to taste but to take note.  I do a lot of listening and some of the best questions are where is the AVA they are currently consuming.

Wine enthusiast:  “Where is Potter Valley?”

Wine maker: “Great question…. let me tell you…”


Without an AVA and with a large state as California the bottle at hand may remain a mystery.  And isn’t demystifying wine in everyone’s best interest?

The AVA will help hone in on regional difference and do ultimately and more importantly will figure in to what the wine buying public will look towards for characteristics that match what they seek in wine.

I quickly went through the other items he listed and didn’t find that they were necessarily were quality improvement measures.

Here is the article.

5 ways to improve California wine   



Demystifying Wine…One Bottle at a Time from all wine regions around the world.

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About James Melendez

I have two blogs on this descriptor page--I use to be able to make separate. My fragrance blog is to express my thoughts on fragrance. A passion in addition to wine. I think it is a stellar component to the senses and that which I am in love with. I hope you like both blogs. My "wine" blog also incorporates those categories intimately involved - wine, food, travel and lifestyle. We all need food and water to survive but we need wine to nourish our soul. My favourite varietals are Pinot Noir, Nebbiolo, Grenache, Syrah-Shiraz.. for my red wines. And I often circle back to these varieties and sometimes they are my home varieties. The journey of wine is an historical footnote also marked by viti-viniculture and artistry that makes this beverage a living one. I have worked professionally in the wine trade and have loved all aspects; marketing, history, science and art of wine. © 2014 James Meléndez / James the Wine Guy— All Rights Reserved – for my original Content, logo, brand name, rating, rating graphic and award and designs of James the Wine Guy. James the Wine Guy also on Facebook, Twitter and most major social medias.
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