you're reading...
QR Quick Recognition

QR Code + Wine = Brands Remembered – James Meléndez / James the Wine Guy

Top QR is my QR code (James the Wine Guy)

Second bottle is Tarara from Virginia.  The first wine bottle I have seen with a QR.


I tweeted a picture of a bottle of wine that I found with a QR code on the back panel label at Rhone Rangers in San Francisco.  The bottle was Tarara from Virginia.  I tested it out using my Android phone and the QR correctly identified the bottle and brand at hand.  I received a negative response about QR and how it didn’t work.

I used Google Goggles on every QR I found and there have been no issues yet.  But like anything else there can be a fail rate– so far and from my experience QR is a great tool.

The question of whether QR usage will depend on wine brands who may or may not use for a variety of reasons.  A QR might not be used on a back label because it may not fit with the aesthetics of the overall design and the wine brand.  Perhaps wine brand management feels it is not needed for their suite of wines as their brand is highly recognized.  I would suggest that while a brand is recognized today it may be less so in the future.

QR could be very useful in particular at wine events where many brands are pouring their wines.  In this situation many wine consumers don’t write down or note all that they are enjoying.  The QR is a way to quickly capture on a smart phone and recall later.  I do think QR is valuable for wine brands for their wine consumers to recall later.  I am a fan.




Demystifying Wine…One Bottle at a Time from all wine regions around the world.

Read more of my wine reviews:

© 2011 James Meléndez / Jaime Patricio Meléndez — All Rights Reserved. James the Wine Guy also on Facebook, Twitter and most major social medias.

Follow me:

About these ads

About jamesthewineguy

We all need water to survive but we need wine to nourish our soul. My favourite varietals are Malbec, Pinot Noir, Tempranillo, Shiraz... but there is only one varietal I cannot kind of enjoy and that is Pinotage. I remember my first try was... I hope this is like a Pinot... but it is like drinking a fermented green vegetable with an after taste that just lingers and lingers and... lingers. But I am not here to talk necessarily about what I do not enjoy but what I am passionate about. My current passion is Sherry - Pedro Ximenez which is one of the most amazing wines of all time. If the wine loving world new what they were missing they would start appreciating this miraculous wine. Malbecs drink like they should be double, triple of their current pricing and I am talking solely of Argentina's beloved wine. I love Pinot and I love it even more when I find one worth loving. But when you find a spectacular Pinot you wish time could stand still. And then there is Champagne. I like the bone dry style - Extra Brut. It is an amazing nectar that I like Winston Churchill...could drink everyday. ...Well he did... I am still dreaming about it. I am amazed with Madeiras, Ports, Sauternes, Tokaji and my beloved Sherry.


One thought on “QR Code + Wine = Brands Remembered – James Meléndez / James the Wine Guy

  1. This may interest you:

    QR codes bridging the public information gap in New York http://bt.io/Gx6J

    Check out AVIN also as an ISBN attempt at creating one base database. @ adegga.com.

    QR codes are interesting but the issue is broader I think.

    Thnx for the post.

    Posted by arnold Waldstein | April 23, 2011, 8:42 AM

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

James the Wine Guy


Follow James the Wine Guy on WordPress.com

Get every new post delivered to your Inbox.

Join 25,131 other followers

%d bloggers like this: