I love wine, I am obsessed with the subject, the art, the history, and the science. In wine there is something for everyone, and for everyone there is a wine to fit one’s palette.
I believe wine is for the masses, not just a select few. Wine has been perceived to be for the upper castes but it is accessible to all.
My experience is that there is some intimidation with wine; I wonder where this comes from? Is it that there are persistent stereotypes about wine? Wine means many things to many people; status, fear, success, ‘you’ve arrived’, enjoyment, good times, tradition and even ceremony.
I think wine is a complex subject because of some fundamental differences between naming convention between Europe and the new world. But wine is complex for other reasons; there are many grape varietals that end up producing wines that are different from the next; and then there are the sparkling and dessert wine catgories. Many beverages have complexity in the product but we do not over think in the enjoyment. Think about beer, gin, vodka, sake; these are complex beverages as well. But most will enjoy these beverages and without intimidation; that is how wine should be enjoyed.
I adore wines from everywhere on the planet almost all varieties, blends, styles and traditions.
Wine is about evocation and a desire to draw those in that are closest to us to enjoy good times. Life is tough for most of us and it is nice to celebrate life with those near and even far. Wine is what brings us together. It seals the deal; it signifies success and more than that it bounds us together and brings enjoyment in the process.
James the Wine Guy
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