Wine and Video and What is To Come – James Meléndez / James the Wine Guy

I don’t consider myself a wine blogger as by definition that would mean I only write online in a very narrow space called a blog as opposed to a person who write about wine.  But how about someone who speaks on wine and creates videos about wine–the term blogger no longer fits.

But the wine interested community has a full array of colour as it relates to expression and expressing wine.  And it does seem to be divisive in the “blogging” and “non-blogging” community.  I think wine blogging is a narrow expression of what is by now a natural extension of simply writing online.  Some people have thought of anyone writing online as “blogging” but paper is slowly fading away and hence “blogging” is a less necessary word.  I know some people who prefer to call themselves a blogger–and each person should feel free to call themselves what they find to be most appropriate.  I personally have never felt that was my central to what I am labelled.

More importantly and the central point to this article is about wine and video.  The video revolution has provided immediacy, colour, solution and even inspiration to those things we are most interested in.  I have studied my metrics on all my media frontiers and have found overall that video has a great response rate than does solely the written word.  Not all of my video content is immediately successful and sometime it takes time for that success to show through.   I have also been experimental and have test driven many subjects–because I am interested in knowing what interests people.

The activation of interested people is very revealing.  I have compared written work with that of the view rates for video and video consistently outpaces written work.  And this is for several reasons–immediacy means finding emotion and registration than can only be given on the visual and audio fronts.  Is the person in video excited, interested, knowledgeable or has a way to convey the meaning of the product in hand hence this becomes a trustmark.

Wine in 2013 is as large as this category has ever been–the best of wine times I say–we live in no greater times–the best quality wines, wines from around the planet at a well stocked retailer or perhaps I have access to receipt in my very home directly from producer or retailer.  50 year….25 years even just a generation ago we couldn’t have found the depth, quality and artistry we find today.  If the online revolution would have happened 50 years ago our wine world and our connection to it would have been very different.  We can talk about wines today as single varietal…. the “V” word–variety–we talk about variety.  We can taste dominate characteristics today more than ever–we can also taste an abundance of blends–things that only wine making–wine artistry bring together.

Wine is complex but that means plenty of opportunity to talk about wine–demystify wine as I say.  Wine is still mired in mystery and misconception and yet there is plenty of room to talk about wine–the written word on wine will always remain but I do think wine interested people are seeking video channels they find extremely relevant.  YouTube and other portals can bring this to quench thirsts and to ignite experience, and enliven interests.  Wine is the only product that has vintage, variety, producer and place that make for not just thousands of stories but literally hundred of thousands if not even more.  I do think there are too few videos to cover this immense subject.  And I do think that discovery will happen on the video frontier for wine–while wine videos may not have Gaga or Gangnam numbers in their future–there is still a reason to do it.  Quantity only says so much–it’s quality that counts.

Wine video interest has only begun and those people who seek solution for other items while seek out wine in the same way.  YouTube ‘How To’ videos have solved many a technological or other problem–so too does the wine video help to arch those needs as well.  If there is not enough wine content and someone completes a search and doesn’t find what they are seeking that person might assume that either wine content lags or is not created.  But I do think the current online surfer does come back for more–wine and video is a future that still has not been realised.

¡Salud!

http://www.jamesthewineguy.com

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Demystifying Wine…One Bottle at a Time from all wine regions around the world.

Read more of my wine reviews:

© 2013 James Meléndez / Jaime Patricio Meléndez / James the Wine Guy— All Rights Reserved. James the Wine Guy also on Facebook, Twitter and most major social medias.

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The Other 47 – James Meléndez / James the Wine Guy

When I was at #WBC11 — there was a tasting called “the other 46″–meaning all U.S. states sans California, Oregon, Washington and New York.

And I say “the other 47″ because many people still don’t think of New York as a large wine producing state.  Many people think of New York as New York, New York.

I would love to see an “other 47″ tasting–and to blind taste them as well.  If I cannot attend or particiapte in organising this tasting I hope I can do so at least on my YouTube channel.

What have you tasted from the Other 47?

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¡Salud!

***

Demystifying Wine…One Bottle at a Time from all wine regions around the world.

Read more of my wine reviews:

© 2011 James Meléndez / Jaime Patricio Meléndez — All Rights Reserved. James the Wine Guy also on Facebook, Twitter and most major social medias.

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#WBC11 – Monticello Reception and Tasting – James Meléndez / James the Wine Guy

It is amazing how nearly a month ago was the Wine Bloggers Conference 2011 in Charlottesville and how it sill lingers in my thoughts and palette.

The Monticello reception was a wonderful event and I do count myself as lucky to have been part of this experience.  How many people get to experience fresh and local Virginia food with the Commonwealth’s wines while at Monticello?  I could guess and say very few.  The reception on July 22 was very hot and humid and I can say the organisers worked extremely hard for well done reception.

I unfortunately had to consume a vast quantity of water to replace the vast sum that I was loosing.  I wish I could have enjoyed more wines– I only enjoyed about 4-5 wines.  I have never gone to any wine tasting and had so few.  So here is a list of wines I did not get to enjoy but have on my must try list:

• 8 Chains Sauvignon Blanc  2008
• 8 Chains Furnace Mountain Red Reserve 2008
• Ankida Ridge Chardonnay 2010
• Ankida Ridge Pinot Noir 2010
• Annefield Viognier 2010
• Annefield Cabernet Franc 2010
• Aspendale Hildersham (Sauvginon Blanc) 2010
• Aspendale Rocawalkin (Cabernet Sauvignon) 2008
• Barrel Oak Stainless Steel Resesrve 2009
• Barrel Oak Reserve Petit Verdot 2008
• Barren Ridge Tinkling Spring 2009 (Vidal Blanc, Viognier, Traminette, Chardonnay and Riesling)
• Barrel Ridge Meritage 2008
• Blenheim Viognier 2010
• Blenheim Cabernet Sauvignon 2009
• Byrd Cellars Muscat 2009
• Byrd Cellars Dahlgren’s Raid Red
• Cardinal Point A6 (Chardonnay and Viognier) 2010
• Cardinal Point Union (Petit Verdot, Cabernet Sauvignon and Tannat) 2009
• Catocin Vidal Blanc 2010
• Catocin Syrah 2009
• Chateau Morrisette Viognier 2009
• Chateau Morrisette Cabernet Franc 2009
• Chuch Creek Chardonnay 2009
• Chrysalis Viognier 2010
• Chrysalis Norton Locksley Reserve 2008
• Cooper Viognier 2010
• Cooper Reserve Norton 2008
• Fabbioli Something White (Traminette and Vidal Blanc) 2010
• Fabbioli Tannat 2009
• Flying Fox Viognier 2010
• Flying Fox Petit Verdot 2008
• Gadino Viognier  2010
• Glass House Viognier 2010
• Glass House C-villian (Chambourcin, Merlot and Cabernet Franc) 2010
• King Family Viognier 2010
• King Family Meritage 2009
• Mountfair Engagement (Merlot, Cabernet Franc, Petit Verdot)
• Pippin Farm Viognier 2010
• Pippin Farm Winemaker’s Red Blend (Chambourcin and Cabernet Franc) 2010
• Potomac Point Reserve Viognier 2010
• Potomac Point Reserve Heritage (Merlot, Cabernet Franc, Cabernet Sauvingon, and Petit Verdot) 2009
• Prince Michel of Virginia Symbius (Merlot, Cabernet Franc, Cabernet Sauvingon and Petit Verdot) 2008
• Stinson Sauvignon Blanc 2010
• Stinson Cabernet Franc 2010
• West Wind Farm Pinot Grigio 2010
• West Wind Farm Cabernet Sauvignon 2009
• White Hall Viognier 2010
• White Hall Petit Verdot 2009

And isn’t it amazing to see how an event like Wine Bloggers (#WBC11) lives way beyond it’s official dates?

¡Salud!

***

Demystifying Wine…One Bottle at a Time from all wine regions around the world.

Read more of my wine reviews:

© 2011 James Meléndez / Jaime Patricio Meléndez — All Rights Reserved. James the Wine Guy also on Facebook, Twitter and most major social medias.

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#WBC11 Charlottesville, Virginia – A Juxtaposition of the Wine Experience – James Meléndez / James the Wine Guy

Wine Bloggers Conference took place this past July 22 through July 24 in Charlottesville, Virginia.  This was the fourth gathering and the first not on the West Coast.  This was an important step to acknowledge the wines in the other 46 states and beyond.   And that is to further say that many wine writers are not just writing about the latest Grand Cru vintage—but many have been focusing on the lesser known varietal, regions and producers.  Hence this conference was important to highlighting Virginia wines.

While I have had wine from Virginia before I knew this would be the largest assortment that I would find anywhere.  I wanted to see first hand how the Virginia wine industry is maturing.  In a short time, Virginia has re-posted itself on the US wine map once again.  Thomas Jefferson—a US President and a passionate wine devotee visioned what Virginia could become—a wine producing state—unfortunately he would not taste that wine. Perhaps there has been no US president like him who was such a wine aficionado.   Jefferson wine legacy is a great provenance for Virginia and now is beginning to enjoy its wine renaissance.

Foot on land and hand on glass is essential to taking a first step in understanding wine and where it comes from.  Virginia is important to know on many levels—a state forging ahead with an intention to make serious wines. Serious wine is a lot of fun to enjoy and without a methodic approach to quality and hand on artistry these wines would not exist.  Virginia’s wineries, for the most part have, collectively worked towards a wine that could be poured on a table anywhere.    And that is a big statement—there are many wine regions working through where they want to be—a lot of sweet goes a long way—or that should be said in the beginnings for a wine region.  For many people it is easier to get into a sweet wine and perhaps graduate to dry wines.

Virginia is well known for Cabernet Franc, Chardonnay, Viognier and Petit Verdot and they are also producing wines like Merlot, Cabernet Sauvignon, Petit Manseng and so fourth.  Foot on ground was essential—I hope that no wine region is just a mere footnote but a place that at least for me is a real experience.  After all, I have not visited a wine country and have ever been disappointed.  The greenness is amazing and while in many wine countries there are elements of green the brightness was intense and very luminous.  I loved the landscape—reminding me of scene from the movie Giant where Elizabeth Taylor’s takes her kids to her family’s farm in Virginia for Thanksgiving.

While I tasted a lot of wine; I never get to taste as much as I would like.  WBC11 was jam packed of events in truly which was just a 48-hour adventure for me (excluded my 15+ hours of taxis, trains, and planes).  I would point to one of my winery visits—Keswick where they are producing everything from Chardonnay, Viognier, Pinot Blanc Merlot, Syrah and Petit Verdot—they were also producing a Verdejo…yes Verdejo.  I was amazed as there are so few acres in the US let alone Virginia.  I think this varietal serves as bell weather of opportunity and possibility.  It is, in one sense, “easier, safer” to produce more widely known grape varietals than those less known.  While Spain is the mother ship of Verdejo—Keswick is a great proving ground that this grape is a good one for Virginia and a great homage to Spain’s Verdejo.

The WBC forum is important to connect wine writers, video producers and reviewers.  While I have meet many people virtually I have met only a small portion in person.  Connecting dots and crossing “Ts” is essential for a well bound community.  While the forum was perfect nothing quite is.  My discovery was a wine community with many facets from producers, manager, wine maker, public relations professional and of course the wine writing community coming together and getting ideas and even fanning the flame of excitement about wine and social media.  There were people who got paid to do their craft; others were dipping their tow in the great wine ocean.  There could not have been enough published content that could convey the experience and hence a physical journey is important and essential.

Speakers Jancis Robinson and Eric Asimov brought many great ideas and comments.  Jancis Robinson who was the keynote speaker said and I paraphrase ‘think of yourself as a wine writer and not blogger.’  That is wine blogger is no longer required—just because one writes online doesn’t make a person less of a wine writer and in fact that should be the preferred term.  I agree with Jancis and Erics comments about wine writing—and I would further that to say that while I see the online and social media world as integral about telling the story of wine—there are many channels and touch points that the online medium presents.  While I do write and review I have worked on creating video content.  The video content and I don’t want to say too loudly vlog—as vlog like blog is not a necessary descriptor.  Why not just use the word video.  Video is a nearly all-touch point media—giving many breathe to content that sometimes just the written word cannot always convey.

Eric Asimov said drink wine—experience wine—don’t spit it—drink it.  I like his emphasis on experience.  I would say that his advice to not write wine notes for a year not a realistic thing to do and I wasn’t quite certain what that would or wouldn’t do.

Fermenting on the many ideas spoken, thoughts shared and interaction with many people—one of things that was most clear is that while wine on it’s very fundamental terms is simple but the rollout to wine consumer is extremely complex—simply put there is no one person who can tackle or address this living organism called wine.  Many people are needed to talk about wine, educate about wine and give wine it’s rightful presence.

 The online writing community both has it’s work cut out for itself and will have to continue to invent and reinvent itself…and what better time in this amazing online world.

After all wasn’t wine one of the first social media’s way before WWW.

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Demystifying Wine…One Bottle at a Time from all wine regions around the world.

Read more of my wine reviews:

© 2011 James Meléndez / Jaime Patricio Meléndez — All Rights Reserved. James the Wine Guy also on Facebook, Twitter and most major social medias.

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